What CAN online marketing do for you?
Awareness
We measure awareness by getting a baseline report on how your current website shows up on the internet, then we look for improvements in things like:1. Number of visitors to their website;
2. Number of comments on their blog; and
3. Number of followers, likes and share on their social media.
Leads
1. Calls or emails from your online “Contact Us” page;2. Incentive downloads (like coupons or spec sheets);
3. Requests for proposals; and
4. Questions, survey responses, and frequent commenters on your social media.
Sales
To point out the obvious, here are some ways to make sure you know when sales were generated online:1. Actual online sales if you have a virtual shopping cart system;
2. Use of an online coupon or offer code when customers buy from you;
3. Customers who say “I saw you online”; and
4. Customers who buy a product or service only available on a specific online web page of yours.
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