Monday, June 12, 2017

THIS is Why You Need Professionals

It’s story time! Are you ready? Do you like scary stories? We’re going to tell you one that’s worth hearing! This is a bit long, but it illustrates a critical point that we make to our clients (and potential clients) all the time...

*This* is why it makes sense to have business class web hosting.

*This* is why it makes sense to go with a local company that knows what they are doing on all fronts (hosting, programming, design, and SEO), and has your best interests in mind.

*This* is why you don't let "creative" people create your website on the platform du jour because it's "easy" with little or no thought to maintenance, backups, or security.

The names have been changed to protect the innocent, but this is real.  It actually happened.  Please make sure you are working with competent and reliable professionals so it doesn’t happen to you.

Here’s the story:

Anonymous Marketing Company [AMC]:  Hey, Michigan SEO Group, Client X’s website is messed up. We think you are hosting it.  Can you restore it from a backup?

Us:  Sure, we can take a look at that!  Hmmmm, it looks like we used to host it, but you guys moved the web hosting away from us last year.  We have backups of what was hosted on our server, but nothing since you redesigned the site using WordPress and moved the hosting elsewhere.  You’ll have to check with the new hosting company for recent backups.
AMC:  Oh dear, we’re waiting to hear back from their web hosting firm, but apparently they didn't sign up for a hosting plan that includes backups.

Why someone would even offer a hosting plan without backups is a mystery to us. Do you see the problem here? There was nobody in their marketing or hosting company with a sufficient professional mindset to make sure the client’s best interests were protected.

If you’re committed to truly doing the best you can for your company, make sure you have: (1) robust, redundant web hosting; (2) a website installed in a professional, SEO friendly, content management system; (3) automated backups; (4) a professional website design that does more than just look good, but also utilizes current best practices for user engagement and analytics; (5) consistent, thoughtful SEO to make sure your website appears as high in the search results as possible and stays there; and (6) a dedicated person or team making sure that the technology is monitored, fully functioning, and updated regularly.

Website Design in Ann Arbor: Contact the Experts!


We know this sounds like a lot of work, it is!  But if you'd like more clarity about any of these things or if you'd like to explore what it would be like to work with SEO Ann Arbor, please contact us! We’re committed to our clients’ online success!


To learn more about other helpful tips and news about SEO and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

2 comments:

  1. I wanted to post my website and A2Hosting 2019 Coupon befell naturally as a part of the Sandbox that is web page layout software program that i used to be capable of use. I’ve been using A2 for five years and it's been working simply great.

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  2. Which font should be used in the logo design?


    Now it will be conclusive. Or not, that is now in the hands of the designer.
    Finding the right typography usually means as much effort as the logo (figurative mark) itself.

    Here, too, separates the wheat from the chaff, because well-thought-out typography versus "We also need a font, where we can quickly find a suitable" from our point of view for the beholder already has a certain basic entrepreneurial message.



    Finally, a company is also rated on the basis of the logo design. You Does the overall picture look round and coherent, or does it look like the logo was created in just one day? Here, as mentioned above, one can speculate on how the company behind it operates and works. For best work have a look at this top chiropractic websites,and logo design.



    The process of finding suitable typography really takes a lot of time, so take the time you need. The more freedom and time you give to the project, the more opinions you get, the more thoughtful and characterful the logo becomes.

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