Thursday, December 24, 2015

Five SEO Tips You Can't Live Without!

First, find the best keywords! 
There are two things that the average business website does that are NOT very helpful to SEO. 

First, they choose words that only a person who already knows about their business would type into Google. For example, a local heating a cooling business we know optimized their site for the word “mechanical.” Now, an educated person might know that “XYZ Mechanical” would repair and install home furnaces, but someone whose furnace just quit will probably type in “furnace repair.” You have to make that kind of calculation for all your keywords.

Second,
they choose keywords that very few people are searching for. If you have limited space on your site (and you SHOULD limit the number of words on your homepage, at least), then you want to focus on the keywords that most people are searching for. There are a number of good tools to find out, including the keyword tool on Google Adwords, and many free services offered by the search engines. Make sure the keywords you select are actually ones being commonly searched in your area of specialty. Don't forget to check your successful competitors!


Find out how many incoming links your competitors have, and their top five keywords. This will give you very specific guidance as to (1) how many links you’ll need to compete, and (2) what keywords they deemed important.


You’ll have to dig a little deeper to make this information meaning, however. The quality of incoming links is at least as important as the number, so you can use of the many free back link checkers to find out the Page Rank of your competitor’s incoming links. 


You’ll also want to go further with your analysis of your competitor’s keywords. Review them just as you do your own – make sure they’re keywords that are widely searched, and figure out how to incorporate them into key phrases that generate sustained search interest.


Third, add great content! This is the thing Google is trying to get you to do, anyway. You want to include actual content that inspires people to visit your site and share it with others. If you aren’t a great writer, find someone who is. In the large context of your advertising budget, freelance web writers are often very affordable. Here are some of the qualities of good online content: originality, usefulness, worth sharing, accuracy, detail, excitement. One way to learn more about shareable content is to visit one of the free sites that allows you to search for most shared articles. Study those articles and you’ll figure out some of the things they do that make them so shareable.

Fourth, make sure you optimize your page titles and meta description. Page titles are those words that appear at the top of your browser window, usually in the gray or blue space above the URL (uniform resource locator). Make sure your page titles contain as many of your top keywords as possible while still reasonably indicating the purpose of the page. There’s a lot of evidence to suggest that Google only considers the first 66 characters of a page title, but many SEO experts still advise including as many words as you think are necessary to adequately describe the page. 


The meta description is a phrase that often shows up in the snippet of text Google shows below the link to your site. It’s a chance to point out what your page is all about. As part of what we call “four-in-one” keyword optimization, we like to be sure our most important keywords are included in the URL, page title, headers, and text of our home page, and to make sure the meta-description is compelling.
 

Fifth, be sure to use title and ALT attribute 
The title attribute is included in the html of a link. Though the viewer won’t see it (unless she’s looking .. or actually, if he or she is blind. Browsers for the visually impaired often read the title and ALT attributes) it tells the search engines more about where they will end up if they click the link. Since this isn’t meant to be a technical article, we’ll just say here that the link will not only contain the URL of the destination page, but also a short description of it. Once again, this is a good place to employ keywords.

The ALT attribute is also for the search engines and those who use browsers or readers for the visually impaired. It gives more information about an image, which otherwise wouldn’t have any value to the search engine.


This is far from an exhaustive list of SEO methods. But it will help get you started. If you’re not inclined to do this kind of work for yourself, or if you’re too busy, give us a call at (734) 619-0736. We’ll do a quick FREE evaluation of your website, and let you know if we can help get you to page one of Google!

16 comments:

  1. Very Nice Post!!! I rather prefer buying a new domain and develop SEO friendly website with well optimized content. Then, it put more effort in quality link building. So that, I can achieve trusted and long term online presence for my business. SEO Training in Chennai

    ReplyDelete
  2. Great post! I am actually getting ready to across this information, It's very helpful for this blog.Also great with all of the valuable Digital Marketing Course in Chennai information you have to Keep up the good work you are doing well.
    Digital Marketing Training in Chennai


    ReplyDelete
  3. Best website desing for your business, magazine, portfolio,
    ecommerce or personal blog websites

    ReplyDelete
  4. Good and first-rate blog post, thanks for sharing your facts.. It's miles very useful to me Java Training - free internship in Chennai

    ReplyDelete

  5. Online certification courses in india
    Very interesting, Good job and thanks for sharing such a good blog.

    ReplyDelete
  6. I really enjoy simply reading all of your weblogs. Simply wanted to inform you that you have people like me who appreciate your work. Definitely a great post
    Online MBA

    ReplyDelete
  7. mba distance
    As a matter of first importance I am stating that I like your article. I am extremely inspired by the manner by which you introduced the substance and furthermore the structure of the blog.Hope you can gave us more posts this way and I truly value your hardwork

    ReplyDelete
  8. Thanks for sharing this information I really enjoyed reading this article if you are looking for app developer, Hire App Developer from theunpluggedweb please visit us.

    ReplyDelete
  9. I am also interested for Seo and i want to learn Seo, Because nowadays everything thing is going online and this is very important to learn Seo, Actually we are Web hosting services in india And we are giving Shared Web Hosting so if you need please visit to my site. Thanks

    ReplyDelete
  10. online diploma courses
    Much thanks for sharing it's extremely helpful article and would like to peruse more about your experience

    ReplyDelete
  11. Thank you for sharing this awesome blog. This will help to know about SEO. It’s very helpful for beginners. Thank you for this blog.
    SEO Training in Chennai | SEO Training | SEO Course in Chennai | SEO Training Institute in Chennai

    ReplyDelete
  12. There has been widespread speculation revolving around the Google Pixel 3. Is it really coming anytime soon? Fans of the Pixel smartphones

    ReplyDelete
  13. This is very awesome blog for know about the SEO. It is very helpful article. Thank a lot for sharing this article.
    SEO Training in Chennai | SEO Training | SEO Course in Chennai | SEO Training Institute in Chennai

    ReplyDelete
  14. "Thanks for sharing this information I really enjoyed reading this article if you are looking for
    Daclatasvir 60mg please visit us."

    ReplyDelete
  15. Buy Sovihep V 400 mg with Velpaclear 100 mg tablets manufactured by Million Health Pharmaceuticals. Get the latest discounted price of Sovihep in India.

    ReplyDelete
  16. Great post. This article is really very interesting and enjoyable. I think it’s must be helpful and informative for us. Thanks for sharing your nice post. we are opencart designer if you are looking for any opencart templatespls visit us.

    ReplyDelete