Monday, May 13, 2019

Have you filled out your Google My Business Profile?

If you haven't claimed and fully filled out your Google My Business profile - you're missing out on a valuable marketing asset - and an important piece of your SEO!

https://michiganseogroup.com/learnmore/google-my-business-posts

Click HERE for a step-by-step guide to claim your Google My Business profile and how to fill out each section to make sure your Business appears in Google's search panel!





Monday, May 6, 2019

3 Tips to Optimize Your YouTube for SEO

https://seoannarbor.com/learnmore/social-media-management-ann-arbor-youtube-optimization


At Michigan SEO Group we help businesses thrive online. Social Media Management is one very important piece of the search engine optimization puzzle. YouTube has become a major player. YouTube videos frequently appear in search results along with images and maps, making proper optimization essential. There are a lot of techniques for optimizing your YouTube channel and videos, but here are the three most important tips:

Fill Out The Channel Description
Add Website and Social Links
Keyword Rich Titles and Descriptions 

Click HERE to learn more about optimizing your YouTube Channel!

Wednesday, May 1, 2019

What Happens Behind the Scenes of SEO


There’s a lot to SEO beyond good content creation and making sure you’re posting on social media. There are a lot of behind the scenes work that most people don’t know about.

   

If your search results are less than desirable – we can help you get back on track. As one of the best SEO companies in Michigan, we have a proven track record for getting our clients businesses to rank highly in Google search results. Click Here to learn more about the behind the scenes work that goes into SEO.


Monday, April 29, 2019

Does your business have a YouTube Channel?


Do you post videos on your business YouTube channel? How would you like those videos to help your SEO Results?

You may not have noticed, but YouTube is actually one of the fastest growing social media platforms! People post, share, comment, build favorite playlists – it’s a busy platform and should be an essential piece of your Social Media Management strategy. When working with our clients and their social media in Michigan strategies, YouTube is one area that offers terrific growth potential because videos are becoming an important ranking factor for Google and other search engines.

Click Here to learn about optimizing your YouTube Channel and videos and help improve your SEO results!

Monday, April 15, 2019

Are You an Expert? Does Google Know?


As a part of our OnlineMarketing Michigan initiative, establishing authority and expertise has become one of the best tools for improving Google search ranks. If you’re an authority in your field, if you have good advice and are knowledgeable in your industry, Google loves that and potentially will reward your website with higher SERPs. The trick is getting Google to notice that you’re an authority.

Step No. 1: Content
Your content needs to be top notch, written well, with cited sources. You don’t want keyword spamming and you do not want to present speculative unfounded statements as fact! For example, say you’re a therapist writing about a particular treatment, it’s a good idea to include links to respected publications and journals. This is just like citing a source for a term paper in college! Google sees that link, sees where it leads, crawls that website and if done right will lend extra weight to your article!

CLICK HERE to learn more about establishing your Expertise – Authority – and Trustworthiness



Monday, April 8, 2019

Have You Made a Google My Business Post Yet?


Remember that old Google Plus account you had and probably never posted on? Well, it’s dead. Google has killed off Google Plus and replaced it with the much more powerful and more engaging Google My Business! Claim Your Profile and make sure all of the necessary information from the name of your business to your hours of operation to the products or services you offer is accurate and up to date – but don’t stop there!

Google My Business is like having a free advertising platform at your fingertips. Google lets you craft news UpdatePosts, Event Posts, Special Offer or sale posts, and Product Posts! People searching for your goods or services can see your Google My Business profile in the info panel, see your posts and products and even schedule appointments or make purchases right there from your GMB profile!

That means you could actually be losing potential customers by not having your Google My Business profile claimed, thoroughly optimized, and by not posting at least once a week!

CLICK HERE to learn more about Google My Business Posts.


Monday, April 1, 2019

Do you even E-A-T your Y.M.Y.L. Website?


Your Money Your Life websites are held to a pretty high standard by Google and other search engines. If your business is offering health tips and services or if you’re providing financial planning or investment tips – heck – even if you’re a mechanic making a model or tire brand recommendation – you could fall under the Y.M.Y.L. category. This opens your website to extra scrutiny by Google as they try to stamp out harmful misinformation or junk information!

What does that mean for your business?
As part of our Online Marketing for Michigan Businesses initiative, we’ve seen that if you have a Y.M.Y.L. website and your content isn’t of a high enough quality that establishes your Expertise, Authority, or Trustworthiness – E-A-T – Google could actually punish your content or not rank it as highly as one of your competitors!

CLICK HERE to learn more about E-A-T and how you can help turn your Y.M.Y.L. website content around!