Sunday, October 15, 2017

7 Reasons Why We Love Re-Designing Websites!

website design Ann Arbor
Need a reason to consider a website design?

We’ve got a few!

A new website design can:

  1. Communicate your message more clearly
  2. Generate more traffic
  3. Develop brand identity
  4. Help you stay competitive
  5. Improve your website’s functionality
  6. Make you look more professional

We’ve helped many businesses like yours here in Ann Arbor. They gained the traction they needed to boost their sales and keep their business growing. Our client Steve Mussio said it best, “The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!”
                                                            
If you would like local help with your website design for Ann Arbor, call SEO Ann Arbor at (734) 619- 0736 to arrange a time to meet or get your questions answered. If email works best for you, contact us at: info@seoannarbor.com
                                                                        

Let’s sit down, have some coffee, and let SEO Ann Arbor get to know you!  

Sunday, October 1, 2017

Are you Accountable?

SEO 'experts' are a dime a dozen these days. Every time I go to a new networking event, there are a handful of SEO gurus, social media managers and email marketers in the room. A few of them are pretty good at what they do. Most are struggling to make ends meet, often because, while they understand their core competency well, they haven't yet learned what it takes to run a business. And that missing skill set is not only killing them, it kills the work they do for their clients.

One of the most critical skills needed to run a business well is also critical to getting the online presence for your business where it needs to be: staying accountable to the goal, and to the strategic plan.

website design Ann Arbor
If you're not accountable to the goal, you find that you change campaigns frequently, based on what area is currently 'hot' or 'cold' in your field. That's okay, but if you have a clearly defined long term goal, you're going to build a much stronger web presence by focusing on that for a sufficiently long period of time.

If you're not accountable to the strategic plan, your posts will stray from your core theme, they won't be as consistent over time, and you'll lose the parabolic power of leveraging your creative energy across multiple platforms using best practices.

So, assuming your 'expert' is strong at what he or she offers, or if you know enough digital marketing to be dangerous, the next level of inquiry should be: is there a system of checks to keep us accountable to our goals, and to our strategic plan?

Sometimes that's a checklist, sometimes a digital calendar, sometimes an elaborate purpose-built accountability system. Whatever form it takes, it should work, and it should work specifically for you. 

Want more detail? Call!


We're always happy to talk about ways you can get more awareness, leads and sales by improving what you do online like website design, content, optimization, social media, and more. Give us a call. No time to call? Send bacon. We'll think of you.

Friday, September 15, 2017

Do You Need a Web Designer?

Do you need a website re-design?

Are you in need of a customized solution to fit your website needs?

Do you need to hire a professional website designer?

Are you committed to truly being the best in your industry?
website design Ann Arbor

If you want the job done right the first time, you should consider hiring a professional website designer. A professional will know all the ins and outs of creating a website design for your Ann Arbor business.

You may be asking yourself, “Why should I pay thousands of dollars to redesign my website when there are free services that let me create one on my own?”

There are many shortcomings to the free services. One of them is that they are built on a public network where almost anyone who understands a bit of coding can gain access to the backend of your website. If you want your site to be secure and virtually impossible to penetrate, you need a professional. 

If you’re committed to truly doing the best you can for your company, make sure you have: (1) robust, redundant web hosting; (2) a website installed in a professional, SEO friendly, content management system; (3) automated backups; (4) a professional website design that does more than just look good, but also utilizes current best practices for user engagement and analytics; (5) consistent, thoughtful SEO to make sure your website appears as high in the search results as possible and stays there; and (6) a dedicated person or team making sure that the technology is monitored, fully functioning, and updated regularly.

Contact Experts For Web Design in Ann Arbor!



Want to learn more about internet marketing and how to optimize your website using SEO? Call the experts for website design in Ann Arbor at (734) 619-0736 to arrange a time to visit or get your questions answered by our experts! If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.

Thursday, September 7, 2017

How to Use Infographics Effectively

Are you trying to refresh the look and feel of your website?

Has it been more than 3 years since you’ve done anything new to your site?

Does your outdated website embarrass you in front of your customers?

You’re not alone! Many businesses struggle to create a useful, customer-friendly website. There are many best practices that the best website designers follow, and we’re happy to discuss them with you if you’d like to learn more. But one easy way to make a big impact is through infographics. If you create a simple, compelling infographic, that alone could create a more effective online presence for your company!

Here are 5 tips to help you take your website to rock star level! 

1. Don’t go crazy with fonts

There are 3 main categories of font. Stick to them. Serifs fonts are commonly used for block text because they are easy to read in large blocks. Times New Roman is one of the most commonly used serif fonts. 

San Serif fonts are generally best used for captions, headers, lists, and titles. The most common examples of this family of fonts are Helvetica and Arial. 

Display fonts are typically playful. Some common display fonts are Apple Chancery, Stencil Chalkduster, and Papyrus. These should typically be used only for headers to set the mood or theme. Display fonts are generally a focal point for important areas in your layout, so don’t crowd them. Give them the room needed to create impact. 

2. Stick to your theme

Think about what you’re trying to convey. Are you being serious or playful? Modern or retro? Reach out to your audience with your infographic. Who are you trying to reach? Is your site meant for kids, for parents, or for professionals? 

3. Stick to your font palette

Pick a font palette the way you would a pick color palette. You can have different fonts for your headers and body text, but they must compliment each other. Your fonts should fit a common theme. The size and weights play an important role. For example, you should avoid using body text larger than the section header or title. 

Lots more information and examples can be found at:

fonts.google.com 
fontpair.co


4. Pair your icons with the proper font

Your website will look its best when you keep your style consistent. A strong title font with a minimalist icon shows professionalism. A strong icon with a thin, minimalist font helps create an organized look. 

5. Don’t forget to align

It’s important to place similar elements in the same vicinity. Poor alignment can be distracting. Run through this quick checklist for help thinking about alignment:

-       Are your headers aligned vertically? (left, right, or center)
-       Is the spacing between all headers and body text consistent? (double, single)
-       Is the spacing between sections of text consistent?

As you might guess, there’s a lot more to designing a good infographic or website. This is one area where “do-it-yourself” can be difficult and time consuming, and may not end with a result that serves you. If you need help with your website design, call Michigan SEO Group at (734) 619-0736. We’d love to learn more about what you do, and share our thoughts on creating a strong online presence for you! 

Friday, September 1, 2017

What's the ONE Thing?

Recently one of our clients asked us a tough question. 

"Knowing what you know about marketing after 11 years in the business, what's the ONE thing that you'd do for yourself – and for new clients – to get the best chance of success at promoting your business online?"

The truth is more basic, then you think! Research!

Whatever business you may have, whatever online or old school platforms you may use, whether you're just starting out or you've been in business for decades, you simply must figure out: (1) how potential customers are searching for what you offer; and (2) what needs or wants they have that you can fulfill. Without that knowledge, you're just putting out there what you want. If you get lucky and make a living that way, great, but chances are you'd be leaving a huge part of the potential market untapped.
website design Ann Arbor

So, do your research before you start gathering resources and plan of attack.

What should you try to find out? Here's a quick and dirty list:

Keywords
What keywords are people typing into Google when they're looking for services or products like yours?

Trends
Is the market for what you offer stagnant, shrinking, or growing?
What changes are there in search trends and how could that affect your approach?

Pains and Problems
What pains and problems do those people want solved?

Who's Out There?
Who's already out there addressing those pains and problems?
Who are the major players online, who dominate the search results?
What are those players doing particularly well?

What's the Market Like?
What are the major players charging for services or products like yours?
What exactly do they offer at that price point?
Is the market big enough for another player (you)?
Is there price flexibility or a value equation you can provide to compete differently?

What Platforms?
On what platforms are the most successful players getting traction?
Their websites? Facebook? Blogs?

Advertising Dollars
How much is it going to cost to compete in the paid advertising arenas like Google Adwords and Facebook ads?

There's more to this, of course, but without this basic knowledge, you could be chasing a pipe dream, missing out on a lot of revenue, or at the very least wasting part of your marketing effort. Understand the market before you begin your strategic plan ... and sometimes this research can reveal things you'd never thought of before!

Contact The Website Design Experts!


If you'd like more clarity about how to create a healthy online presence or if you'd like to explore what it would be like to work with SEO Ann Arbor, please contact us! We’re committed to our clients’ online success!


To learn more about other helpful tips and news about SEO and website design in Ann Arborsign up for our Black Belt SEO Tips & News!

Sunday, August 13, 2017

What It Takes to Be an Effective Online Marketing Company!

web design Ann Arbor

Thinking about taking the plunge into the internet age, or trying to finally crush it online?

What should you look for in an online marketing company?

Finding an effective online marketing company may be a bit more complicated than most people realize!


The Basics, of Course


Look for an established business with a real office. Sure, there are a lot of folks out there ‘doing’ website and SEO, but the truth is most of them can provide only a minimal level of excellence without a support staff and a network of related service providers.

Should I look for somebody local? Yes. It really helps to be able to sit in an office with somebody and see their facial expressions, listen to the tone of their voice, and get a sense of how they conduct themselves in person. This is doubly helpful when you run into challenges (not getting to page one fast enough, ads not running in the right places, service outages). And you’ll always run into challenges at some point if you take this on as a serious endeavor.

Get a few testimonials. Talk to their customers if possible. You can’t expect every client they’ve ever had to be ecstatic, but if there aren’t a few true believers, they may not be capable of hitting home runs.

And, most important, try to figure out their “why?” Why do they do what they do? How will they help you communicate your core mission to the world? Plain old SEO “experts” are a dime a dozen. The ones that are truly worth working with can bring something more to the table. They’re A-players who relate to the world on a deeper level, and that depth will help raise your game, too. Look for people with a clear purpose.

So, then what?


So, now you’re looking for a company that is truly a full-service provider. You want a company with an integrated system for domain registration, web hosting, website design, programming, a dedicated content management system, and expertise in content writing, SEO and pay-per-click. Otherwise, they’re basically doing the same job you’d do for yourself – grabbing third party solutions and trying to get them all to fit together. Do they really have people who are proficient in all of those different areas? 

We think you get it...


We just hear too many horror stories. Companies signing up with some anonymous “expert” who contacts them by email. Businesses paying their receptionist’s sister-in-law to design their website. Entrepreneurs getting on board with the “free website” nonsense that ends up becoming the bane of their existence. Don’t let it happen to you!

Real success online takes experience, expertise, and hard work. It’s not necessarily inexpensive, but remember: price is what you pay, value is what you get. A little time invested in knowing what to look for and asking the right questions can make the value equation work in your favor. Invest in the right partner to position your company properly online.
We’re always happy to chat with serious people who want to get their business to the next level. Feel free to call if you’d like to dig deeper into what makes an internet marketing company worth hiring.

To learn more about other helpful tips and news about SEO and web design in Ann Arborsign up for our Black Belt SEO Tips & News!


Monday, August 7, 2017

How to Make Your Website Design Look More Exciting Through Text 

Do you feel like your web page is too wordy?
                                                            
Is your text stale?

Do you want your website to look new and modern?

Is your website boring? 

If you answered “yes” to any of these questions, you may need some help! Many people make their own websites from scratch but lack the skills to make them look exciting. Anyone can make their own website, but not everyone can make a kickass one! 

Where do you start? You may think adding pictures on your site will attract more readers, but that’s not always the case. Pictures help pull people in, but if the content looks like one giant essay, no one will read it. However, the text on your website is very important. Use friendly, everyday terms when writing and ensure that your text is easy to read.                                                                                                     
After sitting down with one of our clients, we came up with a new website design for their business that is visually friendly while also showcasing original, compelling text content. After making these changes to their site, they began receiving more calls. Keep in mind, it’s not always enough to get people to your website, you have to keep them there! 
                                                                                                                                                
You’ve probably heard about the benefits of SEO, but SEO is only half the battle when gaining more clients from your website. You must have a visually appealing website design to attract potential clients. Wouldn’t it be great if a client told you they decided to contact you because of their experience with your website? Having a visually appealing website helps boost your company’s credibility, and this will allow you to create lasting relationships with your clients. Your website is often the first impression for your company and it has to be stellar!                                  

As for the website text, it must be clear and concise. The use of large and bold text helps draw attention to your content. It makes the reader assume the content is important and therefore more likely to continue reading. You want your text to take up valuable real estate space. They say a picture is worth a thousand words, so make your text encompass the space like a photo. Below is an example of how one of our clients is putting their best foot forward: 
                                                            
What’s great about having us manage your website is you can have the peace of mind knowing it’s getting done by professionals. We specialize in website design by sitting down with you one on one to figure out your wants and needs. We build lasting relationships with our clients so you can do the same with yours. Here are a few more tips to make your website kick ass! 
                                                            
Chopping up Text 
A paragraph should be no more than 5 - 7 sentences. You want to keep the text quick and to the point. Clients make decisions very quickly and if your content looks like too much to read and sort through, they will move on to another site. 
                                                            
Making your page look inviting
There are many tools to make your text look exciting. Companies are using bold text as the new anchor for their homepages instead of the traditional stock photo. Making your text bold creates importance and emphasis, but what about turning it into art? Make a grid layout to allow click through and be more interactive. Even give your text some flare with Merz- type style to give a nod to the history of graphic design. Artist Kurt Schwitters invented this style to describe his work made of scavenged fragments and objects. Also described as any material that can be used for artistic purposes. 

Easy to navigate
Creating a clear hierarchy is important to help your client navigate your page. When visiting your site for the first time, clients take a full scan of the page and decide where they should click first. Through your choice of typography, you can guide the customer where to go. A good website shows the client where to start and what to read. 


We’ve helped many businesses like yours here in Ann Arbor. They gained the traction they needed to boost their sales and keep their business growing. Our client Steve Mussio said it best, “The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!”
                                                            
If you would like local help with your website design for Ann Arbor, call Michigan SEO Group at (734) 619- 0736 to arrange a time to meet or get your questions answered. If email works best for you, contact us at: info@michiganseogroup.com
                                                                        
Let’s sit down, have some coffee, and let Michigan SEO Group get to know you!