Tuesday, November 14, 2017

Why Are Reviews Important?

Do you rely on reviews when purchasing an item?

Do you look at reviews to ensure other customers had a pleasant experience?

Do reviews make or break your own selling decisions?

Your customers do the same thing when searching for your products and services. Do you have a hard time asking customers to review you online? We can help you!

To ensure your business obtains good reviews on the internet, make the process as simple as possible. To learn more on how to get reviews, search engine optimization, and website design for your Ann Arbor, Michigan, business, visit our website!

Want more detail? Call!

We're always happy to talk about ways you can get more awareness, leads and sales by improving what you do online. Give us a call. No time to call? Send us an email instead! 

Friday, November 10, 2017

Don’t Ignore Your Website – Find Out How to Get More Calls!

Why aren’t you getting calls?

Are you showing up in the search engines?

Do you update your website on a regular basis?

One study found that 90% of searchers click on one of the listings on the first page of Google, and 14% of searchers click on the #1 result! That means you should try everything in your power to get on page one. The bad news is that (1) everybody wants their website to be at number one, and (2) it takes a series of things done right to get there. 

Some of these things are page titles, meta tags, headers, keyword rich text, clear syntactically correct html, robust content, and the number of other sites that link back to yours. 
Here are a few more SEO boosting tricks used by SEO experts:

  • Include your location information on the home page
  • Include descriptions of potential client categories
  • Include a prominent call to action
  • Employ social media to get more links and more traffic to your site
  • Write a blog to get current information in front of your web visitors and links back to your key pages

Need more advice on how to get ranked? Do you want to pay someone who knows what they’re doing to help you?

Increase Leads and Awareness With SEO & Website Design For Your Ann Arbor Business!

The good news is there are people (like SEO Ann Arbor) who know how to get your site moving toward page one, and perhaps on page one. Those people are trustworthy, they’re hard-working, and they’re real people who live and work in the Ann Arbor area. They’ve got a track record of success, and they are constantly studying the science of SEO to make sure their methods are at the cutting edge.

If you have questions about how to optimize, our SEO experts are willing to chat with you to help you better understand our process. Feel free to browse our site. We’re sure you’ll find plenty of great information. Also, make sure you sign up to receive our FREE GUIDE – Seven Essential SEO Tasks You Can Do Right Now!

From day one we’ll work with you on a strategy and a way to execute on your plan. If you want to get started or if you just have questions, please shoot us an email or give us a call. (734) 619-0736

Sunday, October 15, 2017

7 Reasons Why We Love Re-Designing Websites!

website design Ann Arbor
Need a reason to consider a website design?

We’ve got a few!

A new website design can:

  1. Communicate your message more clearly
  2. Generate more traffic
  3. Develop brand identity
  4. Help you stay competitive
  5. Improve your website’s functionality
  6. Make you look more professional

We’ve helped many businesses like yours here in Ann Arbor. They gained the traction they needed to boost their sales and keep their business growing. Our client Steve Mussio said it best, “The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!”
If you would like local help with your website design for Ann Arbor, call SEO Ann Arbor at (734) 619- 0736 to arrange a time to meet or get your questions answered. If email works best for you, contact us at: info@seoannarbor.com

Let’s sit down, have some coffee, and let SEO Ann Arbor get to know you!  

Sunday, October 1, 2017

Are you Accountable?

SEO 'experts' are a dime a dozen these days. Every time I go to a new networking event, there are a handful of SEO gurus, social media managers and email marketers in the room. A few of them are pretty good at what they do. Most are struggling to make ends meet, often because, while they understand their core competency well, they haven't yet learned what it takes to run a business. And that missing skill set is not only killing them, it kills the work they do for their clients.

One of the most critical skills needed to run a business well is also critical to getting the online presence for your business where it needs to be: staying accountable to the goal, and to the strategic plan.

website design Ann Arbor
If you're not accountable to the goal, you find that you change campaigns frequently, based on what area is currently 'hot' or 'cold' in your field. That's okay, but if you have a clearly defined long term goal, you're going to build a much stronger web presence by focusing on that for a sufficiently long period of time.

If you're not accountable to the strategic plan, your posts will stray from your core theme, they won't be as consistent over time, and you'll lose the parabolic power of leveraging your creative energy across multiple platforms using best practices.

So, assuming your 'expert' is strong at what he or she offers, or if you know enough digital marketing to be dangerous, the next level of inquiry should be: is there a system of checks to keep us accountable to our goals, and to our strategic plan?

Sometimes that's a checklist, sometimes a digital calendar, sometimes an elaborate purpose-built accountability system. Whatever form it takes, it should work, and it should work specifically for you. 

Want more detail? Call!

We're always happy to talk about ways you can get more awareness, leads and sales by improving what you do online like website design, content, optimization, social media, and more. Give us a call. No time to call? Send bacon. We'll think of you.

Friday, September 15, 2017

Do You Need a Web Designer?

Do you need a website re-design?

Are you in need of a customized solution to fit your website needs?

Do you need to hire a professional website designer?

Are you committed to truly being the best in your industry?
website design Ann Arbor

If you want the job done right the first time, you should consider hiring a professional website designer. A professional will know all the ins and outs of creating a website design for your Ann Arbor business.

You may be asking yourself, “Why should I pay thousands of dollars to redesign my website when there are free services that let me create one on my own?”

There are many shortcomings to the free services. One of them is that they are built on a public network where almost anyone who understands a bit of coding can gain access to the backend of your website. If you want your site to be secure and virtually impossible to penetrate, you need a professional. 

If you’re committed to truly doing the best you can for your company, make sure you have: (1) robust, redundant web hosting; (2) a website installed in a professional, SEO friendly, content management system; (3) automated backups; (4) a professional website design that does more than just look good, but also utilizes current best practices for user engagement and analytics; (5) consistent, thoughtful SEO to make sure your website appears as high in the search results as possible and stays there; and (6) a dedicated person or team making sure that the technology is monitored, fully functioning, and updated regularly.

Contact Experts For Web Design in Ann Arbor!

Want to learn more about internet marketing and how to optimize your website using SEO? Call the experts for website design in Ann Arbor at (734) 619-0736 to arrange a time to visit or get your questions answered by our experts! If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.

Thursday, September 7, 2017

How to Use Infographics Effectively

Are you trying to refresh the look and feel of your website?

Has it been more than 3 years since you’ve done anything new to your site?

Does your outdated website embarrass you in front of your customers?

You’re not alone! Many businesses struggle to create a useful, customer-friendly website. There are many best practices that the best website designers follow, and we’re happy to discuss them with you if you’d like to learn more. But one easy way to make a big impact is through infographics. If you create a simple, compelling infographic, that alone could create a more effective online presence for your company!

Here are 5 tips to help you take your website to rock star level! 

1. Don’t go crazy with fonts

There are 3 main categories of font. Stick to them. Serifs fonts are commonly used for block text because they are easy to read in large blocks. Times New Roman is one of the most commonly used serif fonts. 

San Serif fonts are generally best used for captions, headers, lists, and titles. The most common examples of this family of fonts are Helvetica and Arial. 

Display fonts are typically playful. Some common display fonts are Apple Chancery, Stencil Chalkduster, and Papyrus. These should typically be used only for headers to set the mood or theme. Display fonts are generally a focal point for important areas in your layout, so don’t crowd them. Give them the room needed to create impact. 

2. Stick to your theme

Think about what you’re trying to convey. Are you being serious or playful? Modern or retro? Reach out to your audience with your infographic. Who are you trying to reach? Is your site meant for kids, for parents, or for professionals? 

3. Stick to your font palette

Pick a font palette the way you would a pick color palette. You can have different fonts for your headers and body text, but they must compliment each other. Your fonts should fit a common theme. The size and weights play an important role. For example, you should avoid using body text larger than the section header or title. 

Lots more information and examples can be found at:


4. Pair your icons with the proper font

Your website will look its best when you keep your style consistent. A strong title font with a minimalist icon shows professionalism. A strong icon with a thin, minimalist font helps create an organized look. 

5. Don’t forget to align

It’s important to place similar elements in the same vicinity. Poor alignment can be distracting. Run through this quick checklist for help thinking about alignment:

-       Are your headers aligned vertically? (left, right, or center)
-       Is the spacing between all headers and body text consistent? (double, single)
-       Is the spacing between sections of text consistent?

As you might guess, there’s a lot more to designing a good infographic or website. This is one area where “do-it-yourself” can be difficult and time consuming, and may not end with a result that serves you. If you need help with your website design, call Michigan SEO Group at (734) 619-0736. We’d love to learn more about what you do, and share our thoughts on creating a strong online presence for you! 

Friday, September 1, 2017

What's the ONE Thing?

Recently one of our clients asked us a tough question. 

"Knowing what you know about marketing after 11 years in the business, what's the ONE thing that you'd do for yourself – and for new clients – to get the best chance of success at promoting your business online?"

The truth is more basic, then you think! Research!

Whatever business you may have, whatever online or old school platforms you may use, whether you're just starting out or you've been in business for decades, you simply must figure out: (1) how potential customers are searching for what you offer; and (2) what needs or wants they have that you can fulfill. Without that knowledge, you're just putting out there what you want. If you get lucky and make a living that way, great, but chances are you'd be leaving a huge part of the potential market untapped.
website design Ann Arbor

So, do your research before you start gathering resources and plan of attack.

What should you try to find out? Here's a quick and dirty list:

What keywords are people typing into Google when they're looking for services or products like yours?

Is the market for what you offer stagnant, shrinking, or growing?
What changes are there in search trends and how could that affect your approach?

Pains and Problems
What pains and problems do those people want solved?

Who's Out There?
Who's already out there addressing those pains and problems?
Who are the major players online, who dominate the search results?
What are those players doing particularly well?

What's the Market Like?
What are the major players charging for services or products like yours?
What exactly do they offer at that price point?
Is the market big enough for another player (you)?
Is there price flexibility or a value equation you can provide to compete differently?

What Platforms?
On what platforms are the most successful players getting traction?
Their websites? Facebook? Blogs?

Advertising Dollars
How much is it going to cost to compete in the paid advertising arenas like Google Adwords and Facebook ads?

There's more to this, of course, but without this basic knowledge, you could be chasing a pipe dream, missing out on a lot of revenue, or at the very least wasting part of your marketing effort. Understand the market before you begin your strategic plan ... and sometimes this research can reveal things you'd never thought of before!

Contact The Website Design Experts!

If you'd like more clarity about how to create a healthy online presence or if you'd like to explore what it would be like to work with SEO Ann Arbor, please contact us! We’re committed to our clients’ online success!

To learn more about other helpful tips and news about SEO and website design in Ann Arborsign up for our Black Belt SEO Tips & News!