Monday, March 20, 2017

5 Ways to Take Your Website to the Next Level!

Is your website fresh or stale?

How can you tell?

Well, are you getting leads?

Is your business on the upward path to growth in 2017?

We're dedicated to helping people succeed on the Internet. The people we work with are successful and passionate about what they do, but sometimes just need a little help getting the word out.

website design Ann Arbor
Here’s what you need to do to step up your game:

  1. Google loves fresh content – Do you consistently write new content? Google notices if your website hasn’t been updated recently.
  2. Keep your website engaging – Do you have an opt-in? Are people filling out your contact form? If not, chances are your visitors aren’t finding what they need.
  3. Simple design – Is your website hard to navigate? Do you have a lot of bells and whistles so to speak? You should make it easy to find the information a potential client would be looking for.
  4. New Photos – Pictures are worth a thousand words and help put a face to your business!
  5. Pop ups – Pop ups are annoying! If your visitors’ average time on your page is low, this could be why. Avoid pop-ups at all cost!

What to learn more about why your website could be considered fresh or stale? Read about our website design tips!

Do you want to learn more? If you are still having trouble figuring out whether your website design is in need of a face-lift, we’re here to help! To learn more about how to get the best return on your marketing investments and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

Monday, March 6, 2017

Why It’s Important to Communicate with Your Best Customers!

How do I know what to write about in my blog?
 

How do I communicate with the right people ... those who are great to do business with?
 

I can create a plan for my online content, but how do I frame the content for best results?
website design Ann Arbor


Even among our clients who are most engaged in creating online content, some say: “I know the topics I should write about, but I’m not sure exactly what to say about them.” It's true that your topics should relate to your target customers’ key pains and problems. If you focus on those and write from their points of view instead of your own (don’t “we” all over yourself), you’ll be ahead of most of the other businesses out there who create their own content. Most are stuck in the world of “we have great stuff and you should buy it!”

But merely being ahead of the mediocre isn’t our goal and it shouldn’t be yours. If you’re going to put the effort into marketing your business online, you can work a bit smarter by:

1. Getting more engagement from prospective customers
2. Getting those customers primed to do business the way you want them to

A bit of extra work at the start can pay huge dividends if you understand this and get it into the majority of your online content.

For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.

Want to learn more about internet marketing and successful website design? Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.

Monday, February 13, 2017

Are You Thinking On A Higher Level?

Are you thinking higher level?
Are you doing what it takes to truly get to page one?
And when people do find you, are you engaging them?


You Need the Five


These are the five things you should be doing no matter what. The absolute basics going into 2017 that are like your meat and potatoes, your ABCs, your 8 hours of sleep, or your 30 minutes of walking every day. Here they are:

  1. A good website;
  2. A blog;
  3. Social media;
  4. Opt-In and Autoresponder; and
  5. An email newsletter

Get these things done and done well, and most businesses will thrive!

Not Many People Know What It Takes To Succeed


If you execute the five elements and find that you’re still not getting the awareness, leads and/or sales you want, what can you do?

We can help walk you through the entire process, help you identify your goals, and help you develop content. If you want to learn more about website design, read “How to Get the Perfect Website for Your Business.” This article takes you step by step in how to create the perfect website design for your Ann Arbor business including what it will take for you to succeed.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.

Meanwhile, keep the faith! When you deliver great products and services, provide terrific customer service, and let people know about it online consistently, in alignment with how they search, you will succeed!

Wednesday, February 1, 2017

Do You Have What It Takes To Succeed?

I have a question for you:

Among businesses that work with online marketing experts, what’s the ONE THING that distinguishes those that fail from those that succeed?

Hint: it may not be what you think it is...
Michigan search engine optimization


 Is it the size of their company?
    Is it their marketing budget?
    Is it the beauty of their website?
    Is it the market price of their products or services?
    Is it the state of the economy?

The answer to these questions is “nope, nope, nope, nope and nope!”
 

Another hint: you may not like what you hear…


As you may know, we’ve been in the search engine optimization game for over a decade, and we’ve represented virtually every sort of business, from “solopreneurs” in photography and financial management to large industrial companies that sell their products all over the world. We’ve had some challenges along the way, but we’ve learned from them, and now our client portfolio is packed with businesses who not only have many target keywords on page one of Google, but that also have a robust online presence that brings them a lot of awareness and leads that they can turn into sales!

So, besides that…


Now that I’m done blowing our own horn by telling you how great we are, let me answer the question that started this conversation.

In our experience, the single most important difference between clients who fail and those who are successful is this: successful clients commit to staying engaged with their marketing company and make it a “must.” Clients whose marketing presence doesn’t rise to their expectations don’t live up to this commitment.

What to know what it takes to succeed in the online world? Sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about online marketing and website design and how you can make it work for your business!

Do you have a copy of our book yet? SEO and Beyond: How to Rocket Your Website to Page One of Google! It's packed with easy to understand explanations of how all this stuff works. Heck, we wrote it so we think it’s pretty good. You can get it here:

http://amzn.to/2hGgmuM

Tuesday, January 10, 2017

5 Steps You Must Follow to Level Up Against Your Competitor!

When you know, you can examine your own online presence and take the steps you need to level up. It may not be rocket surgery, but we’ve found again and that most people don’t do the simple things they need to do to rise above the crowd.

When it comes to success, many see the mountain, but not many do what it takes to climb to the top. – Nicklaus Suino

So, Here’s the Simpleton’s Guide...


Not because you’re a simpleton, but because getting things done quickly and simply is the key to staying on your path to the top.

Step Zero: do these steps using Google. The other search engines hardly matter. Seriously.

Step 1: Make sure you’re in a “naive” browser.
That means you should either clear your browsing history or use “private browsing.” What you don’t want is a search that already knows your preferences, because then you’ll get results Google thinks you want instead of objective placement numbers.

Step 2: Type in one of your most important target keywords. Hit return. (I told you this was for simpletons).

If you sell cars, that keyword could be “buy new car [your city].” If you do nails, it might be “nail treatments [your city].” One of the things we do is website design, so we might type in “website design Ann Arbor.”

Step 3: Make a note of what sites appear on page one in the organic listings.

Step 4: For each site, record the following information...
  • URL
  • Page title
  • H1 Tags
  • Text Content
  • Source Code
  • Internal Links
  • Outbound Links
  • Inbound Links
  • Updating/New Information
Step 5: Get the same list of information for your web page related to the same target keyword.

For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.

Want to learn more about internet marketing and successful website design? Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.

Sunday, January 1, 2017

How to Attract the Right Kinds of Customers

We all know how important customer service is. There are others who sell what we sell, others who make what we make, others who provide similar services to those we provide. So almost every business is forced to compete. Some compete on price, some on quality, some on convenience, some on speed, but almost no matter which of these aspects you focus on, you still need to provide great customer service or risk two big negatives: (1) loss of prospects and existing customers; and (2) reputation losses. In today’s world of social media and global connectedness, reputation losses can be swift and brutal.

If you take the time to identify not only what kinds of customers are likely to buy what you sell, but also what kind of customers you really want to do business with and what the relationship will look like over time, then make sure those aspects are clear in your marketing, you can not only build your business, but “tune” what kinds of people you do business with and their expectations.

How Do You Do This You May Ask?


Here are some real action items for your marketing team to work on, including:
So what are some things you can do to attract the right kinds of customers for the long term?

1. Tell them what to expect. “Our process includes 7 critical steps each month that require your input.”
2. Tell them success stories. “Hey, the customers we serve best look like this ...”

Want to find out the next three action items? Learn more here.

If you'd like to learn more about how to get your online presence to grow, and how to get more awareness, leads and sales, contact us today!

Tuesday, December 27, 2016

How Can You Find a Trusted Roofing Contractor in Ann Arbor?

Your roof protects your home and furniture from rain, snow and wind. Some of our clients worry that they’ll call a roofing contractor who doesn’t show up on time, or who does low quality work. Why take this chance? Call our friends at Wilderness Construction if you want a roofing contractor in Ann Arbor that you can trust!

Missing, curling, or discolored shingles may show that your roof is failing. Even with no moisture inside your home, your roof could be leaking, causing damage to the plywood deck, framing, or insulation. It doesn’t take long for water to cause expensive damage or even mold inside your attic. Many older roofs are not properly ventilated and lack proper ice and water protection. Poor ventilation, poor ice and water protection and poor attic insulation could cause your roof to fail!

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If you're looking for a trustworthy roofing contractor in Ann Arbor, call Wilderness Construction for a free no-obligation roof evaluation. Their roofing experts will come to your home, do a careful inspection, and give you a free written evaluation.

Nick (co-founder of SEO Ann Arbor/Michigan SEO Group) hired Wilderness to finish the basement in a house he’s renovating, and found that, “They were timely, courteous, and did great work! I liked their work so much, I hired them to do replacement windows, floors, and the roof!”

As one of the most trusted roofing contractors in Ann Arbor, Wilderness offers great brands like Atlas, Owens Corning, and Tamko. You house could be the best protected, best looking home in your neighborhood!

Call them today at 734-429-0616 to find out how they can help with your roofing needs. Be sure to tell them that SEO Ann Arbor sent you!