Tuesday, January 10, 2017

5 Steps You Must Follow to Level Up Against Your Competitor!

When you know, you can examine your own online presence and take the steps you need to level up. It may not be rocket surgery, but we’ve found again and that most people don’t do the simple things they need to do to rise above the crowd.

When it comes to success, many see the mountain, but not many do what it takes to climb to the top. – Nicklaus Suino

So, Here’s the Simpleton’s Guide...


Not because you’re a simpleton, but because getting things done quickly and simply is the key to staying on your path to the top.

Step Zero: do these steps using Google. The other search engines hardly matter. Seriously.

Step 1: Make sure you’re in a “naive” browser.
That means you should either clear your browsing history or use “private browsing.” What you don’t want is a search that already knows your preferences, because then you’ll get results Google thinks you want instead of objective placement numbers.

Step 2: Type in one of your most important target keywords. Hit return. (I told you this was for simpletons).

If you sell cars, that keyword could be “buy new car [your city].” If you do nails, it might be “nail treatments [your city].” One of the things we do is website design, so we might type in “website design Ann Arbor.”

Step 3: Make a note of what sites appear on page one in the organic listings.

Step 4: For each site, record the following information...
  • URL
  • Page title
  • H1 Tags
  • Text Content
  • Source Code
  • Internal Links
  • Outbound Links
  • Inbound Links
  • Updating/New Information
Step 5: Get the same list of information for your web page related to the same target keyword.

For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.

Want to learn more about internet marketing and successful website design? Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.

Sunday, January 1, 2017

How to Attract the Right Kinds of Customers

We all know how important customer service is. There are others who sell what we sell, others who make what we make, others who provide similar services to those we provide. So almost every business is forced to compete. Some compete on price, some on quality, some on convenience, some on speed, but almost no matter which of these aspects you focus on, you still need to provide great customer service or risk two big negatives: (1) loss of prospects and existing customers; and (2) reputation losses. In today’s world of social media and global connectedness, reputation losses can be swift and brutal.

If you take the time to identify not only what kinds of customers are likely to buy what you sell, but also what kind of customers you really want to do business with and what the relationship will look like over time, then make sure those aspects are clear in your marketing, you can not only build your business, but “tune” what kinds of people you do business with and their expectations.

How Do You Do This You May Ask?


Here are some real action items for your marketing team to work on, including:
So what are some things you can do to attract the right kinds of customers for the long term?

1. Tell them what to expect. “Our process includes 7 critical steps each month that require your input.”
2. Tell them success stories. “Hey, the customers we serve best look like this ...”

Want to find out the next three action items? Learn more here.

If you'd like to learn more about how to get your online presence to grow, and how to get more awareness, leads and sales, contact us today!

Tuesday, December 27, 2016

How Can You Find a Trusted Roofing Contractor in Ann Arbor?

Your roof protects your home and furniture from rain, snow and wind. Some of our clients worry that they’ll call a roofing contractor who doesn’t show up on time, or who does low quality work. Why take this chance? Call our friends at Wilderness Construction if you want a roofing contractor in Ann Arbor that you can trust!

Missing, curling, or discolored shingles may show that your roof is failing. Even with no moisture inside your home, your roof could be leaking, causing damage to the plywood deck, framing, or insulation. It doesn’t take long for water to cause expensive damage or even mold inside your attic. Many older roofs are not properly ventilated and lack proper ice and water protection. Poor ventilation, poor ice and water protection and poor attic insulation could cause your roof to fail!

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If you're looking for a trustworthy roofing contractor in Ann Arbor, call Wilderness Construction for a free no-obligation roof evaluation. Their roofing experts will come to your home, do a careful inspection, and give you a free written evaluation.

Nick (co-founder of SEO Ann Arbor/Michigan SEO Group) hired Wilderness to finish the basement in a house he’s renovating, and found that, “They were timely, courteous, and did great work! I liked their work so much, I hired them to do replacement windows, floors, and the roof!”

As one of the most trusted roofing contractors in Ann Arbor, Wilderness offers great brands like Atlas, Owens Corning, and Tamko. You house could be the best protected, best looking home in your neighborhood!

Call them today at 734-429-0616 to find out how they can help with your roofing needs. Be sure to tell them that SEO Ann Arbor sent you!

Monday, December 12, 2016

Are You Getting a Good Return on Your Marketing Investment?

Are you getting a good return on your marketing investment (ROMI)? It turns out that a lot of clients come to us and they just ... don’t know! Their marketing strategy has been, basically, the “hope” strategy ... they do some kind of marketing and hope it makes a difference. Very few businesses we know make a habit of knowing what value their marketing brings them.

What CAN online marketing do for you?


Website Design Ann Arbor
Online marketing can help improve awareness, leads, and sales. You can track the first two with statistics, and the third with cold, hard money. Here’s a quick summary of each one:

Awareness

We measure awareness by getting a baseline report on how your current website shows up on the internet, then we look for improvements in things like:
1. Number of visitors to their website;
2. Number of comments on their blog; and
3. Number of followers, likes and share on their social media.

Leads

1. Calls or emails from your online “Contact Us” page;
2. Incentive downloads (like coupons or spec sheets);
3. Requests for proposals; and
4. Questions, survey responses, and frequent commenters on your social media.

Sales

To point out the obvious, here are some ways to make sure you know when sales were generated online:
1. Actual online sales if you have a virtual shopping cart system;
2. Use of an online coupon or offer code when customers buy from you;
3. Customers who say “I saw you online”; and
4. Customers who buy a product or service only available on a specific online web page of yours.

Do you want to lean more? Are you still having trouble figuring out your return on investment and need some guidance, we’re the experts! To learn more about how to get the best return on your marketing investments and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

Wednesday, November 30, 2016

You May Be Blown Away by What Deep Research Shows You!

Have you ever dug deep ... I mean really, really deep ... and studied how people are searching for ideas, products or services like yours? You may be blown away by what you discover.

We’ve done some in-depth research recently for one of our clients and here’s what we found out:
website design Ann Arbor


Focus on the basics!


One of the things our research confirmed was that our client’s main product (let’s call them Titanium Widgets for anonimity ... TWs for short) happens to match the most-searched keyword in their category. That means they’re facing a LOT of competition, but it also suggests that they should throw their weight behind that keyword rather than trying to nibble around the edges with related but less often searched keywords. We’ll recommend:

  1. Add a section to their website specifically focused on TWs, optimize it, and keep adding content that’s helpful to their visitors, month after month, without fail;
  2. Post helpful content about TWs on their blog and link it back to their website’s TW section, month after month, without fail;
  3. Post engaging and helpful content about TWs on their social media channels, frequently linking it back to their website’s TW section, month after month, without fail; and
  4. Invest in pay-per-click ads (we’re loving Facebook’s ROMI these days) about TWs. Don’t be afraid to spend ... if you’re earning $1.25 for every $1 spent, it’s time to get out the big boy checkbook!
Go after the most important “other thing” that’s already working for you.

Our client also sells a specialty bracket for TWs. It’s made by a major manufacturer that also sells them, but our client sells them at the lowest price in the industry and still manages to make a profit.
It’s a significant portion of their overall business. Our research showed that people are searching for the TW brackets almost as often as the TWs themselves. We’ll recommend:

Invest BIG in pay-per-click ads offering specialty brackets at your fantastic prices.

This all sounds simple enough, right? But the truth is, most people don’t do it, and as a result they waste money on their digital marketing and they miss out on untold opportunity. That’s where we come in. We can help you with strategy. We can help you focus. And we can help you execute. All of that, taken together, is the key to online success.

So, What’s the Next Step?


Sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about online marketing and website design in Ann Arbor and how you can make it work for your business. Get started today!

Thursday, November 17, 2016

The Birth of Michigan SEO Group

In 2016, it became clear that SEO Ann Arbor had outgrown its name.

Our client base has expanded well beyond the city of Ann Arbor to elsewhere in Michigan, the United States, and even the rest of the world!

Not only are our clients located in a variety of places — now, the customers who find our clients online are coming from all over the globe.

It's time to take the next step!

The Michigan SEO Group logo is meant to reflect both the history and the future of our company. The State of Michigan silhouette evokes our roots, where the majority of our clients still do business. The two colors pay homage to the University of Michigan, where both our founders attended college (as do many of the talented professionals we employ).

The globe points the way forward... where we expect to help our clientele improve customer relationships, thrive online, and achieve their dream of a successful growing business, starting today!

The internet breaks down barriers. Recognizing the potential of sharing your message beyond your back yard is the key to thriving online.

We absolutely love being part of a diverse, challenging business community that helps people succeed. If you have a business — new or long established — we'd love to chat about your goals and current efforts to succeed both on- and offline. We'll do what we can to suggest strategies and tactics that can improve your marketing presence, and just for taking the time to have that conversation, we'll give you a copy of our book, SEO and Beyond — How to Rocket Your Website to Page One of Google! written by Don and Nick and published by Master & Fool Press. We won't give you a hard sell. If our advice helps you, that's good for you and good for us!

We're Not for Everybody, but Then, We Don't Try to Be


Our work is not for everybody. We require a high level of client engagement and a deep commitment to success. If you're on the same page, let us know. We'll get you an analysis of your online presence along with a report of top-level recommendations to level-up your game. If all you'd like is a consultation or one-time SEO, we can do that. But if you truly want to get serious about thriving online, about dominating your niche and taking your business to the next level — or the one beyond that — ask about how we can become your online marketing team, usually for a fraction of what it would cost you to hire someone to sit in your office and try to do what we do day in and day out.

Success is such a fantastic bonding experience. We love hearing the stories from our clients when they land a new customer because of our work. The joy in their voices along with the satisfaction of knowing that we're helping their businesses grow is a great reward. Imagine what it would mean for you to be able to say what some of our other customers have said:

"Michigan SEO Group is an important part of my business!"

"Michigan SEO Group has assisted our Global Sales Team by increasing our number of customer inquiries, leads, and sales."

"Great people and the results are clear!"

"This is truly one of the best business decisions I have ever made to have them update our SEO."

If you'd like to learn more about how to get your online presence to grow, and how to get more awareness, leads and sales, contact us today!

Tuesday, November 15, 2016

SEO and the Art of Abundance

At Michigan SEO Group, we try to run our business based on principles. In fact, every week at our staff meeting we ask each of our team members to name a principle that we’ve talked about and how they’ve put it into play over the previous week. Two of the principles that we frequently talk about are “abundance” and “helping people out.”

To some, abundance means having more than you need, but to us it means giving more than is required. Principles are fine and dandy, but the real test is how they show up in the real world. One of the ways we try to be abundant is in the information we provide to our audience.  There’s a lot of great information on SEO and online marketing available on our web sites (www.michiganseogroup.com and www.seoannarbor.com).  When people contact us with questions, we try to provide them with a lot of good information, often free of charge.

There are a lot of different ways to help people out.  Sometimes a kind word or a smile is all you need to brighten someone’s day.  But typically the way that we help people is by advising them with some aspect of their website, social media, search engine results, or other forms of online marketing.  That’s our mission, and when we can combine the practice of being abundant with helping people out, that’s when we feel our best.

So how does this show up in the real world?  Here’s an example:

Someone contacted us through our website and had a question about why certain parts of their website weren’t being indexed in Google.  We responded with a few initial suggestions and later received a follow up email with some more information that helped narrow the problem down, along with a note that she would be happy to pay for some help.

The problem seemed technical in nature, so we had one of our SEO wizards take a deeper look to see if this was something we could help her with.  While looking into it, we found that her Wordpress based website was using a certain plug-in that was notorious for causing the problem she was experiencing.  We responded with the information we found, along with a few suggestions and told her to let us know if she needed any further assistance.

It turns out our suggestion worked, and she was able to resolve her problem with the information that we provided.  We didn’t charge her anything, but it made us feel good that we were able to help, and I’m confident that it made her feel good about us and what we do.  Maybe we’ll get some future business or a referral, but the important thing to us is we were able to help.

And while we are on the subject of principles, one more principle that we talk a lot about is that if you don’t A-S-K, you don’t G-E-T.  You can apply this principle to a wide range of things, but typically we talk about it in conjunction with online reviews.

Online reviews are a great way to get the word out about your business and the great work that you do, and a lot of good reviews can help boost your search engine rankings.  But for some reason, a lot of businesses don’t actively seek out online reviews.  Sure, if you do good work, someone will eventually leave you a review, but sometimes people just need to be reminded.  Don’t be shy – ask them to leave you a review.  You won’t believe what a difference it will make.

We went back to the lady who we helped for free and said “we were delighted we were able to help you out.  If you like what we did, please leave us an online review, as that would really help us out.”  We received an enthusiastic response and a great review was posted later that day.

Abundance is a wonderful thing!

Want to learn more about how to offer your customers the best experience possible? Our team is ready to answer any questions you might have. Contact us today to get started and find out how you can step up your game with regards to your online marketing!