Saturday, July 22, 2017

Online Marketing Trends Dominating 2017

Are you doing everything you can online to help grow your business?

Are you too busy handling everyday administrative tasks to focus on online marketing?

Are you worried that spending extra time and money on online marketing isn’t going to produce leads, sales, or new clients?

According to Forbes, you shouldn’t feel pressured to use all of the marketing tools available to you, but you should stay on top of the latest marketing trends to stay competitive in your industry!


Here are some trends that really took off in 2016 and are expected to keep rising in 2017:
  1. Augmented Reality – Many companies are busy developing new, interactive apps to promote their brand.
  2. Live Video Streaming – You can live-stream on virtually every social media platform, including Facebook, Instagram, and YouTube!
  3. Data Visualization – Infographics make it easier for online consumers to process information. There are dozens of tools to make these infographics available, and businesses can gain a lot from using them!
  4. “Dense Content” is key! – If you’re doing online marketing already, then you know that the attention span of the average online consumer is low. More people are scrolling through social media feeds without really reading what they’re seeing, and sharing articles after only reading a headline. In response, “more marketers are learning that dense content is key, making every line and every word count”, according to Forbes.
If you haven’t heard of two or more of these trends, don’t worry! That’s what Michigan SEO Group is for! We work hard to stay on top of all the latest trends in online marketing in Michigan so you don’t have to.

Our team of experts in SEO, web design, and social media management are always looking for new and exciting ways to promote our clients and help them grow their businesses. We want to help you, too!

When you work with us, we do all the hard work for you, so you can spend more time on the continuing success of your business. If you want to ramp up your online marketing game, it’s time to give us a call!

Saturday, July 15, 2017

Engaging Social Media!

Are you having a hard time getting engagement on your social media platforms?

Want to boost your social media presence?

Do you want more likes, comments and shares?
social media ann arbor

We’re big fans of doing what works rather than chasing the latest fad or esoteric theory, and we’re going to share some of the useful highlights with you. If you’re in business or you work for somebody who needs help getting the word out, these simple ideas may help inspire you!

Did you know…

Hubspot says the best times to post on Facebook are:

12-1 pm on Saturday & Sunday
3-4 pm on Wednesdays
1-4 pm on Thursdays and Fridays

Did you know…

Facebook says you should:
Start conversations by asking questions and responding
Reward your audience with exclusive content
Vary your post type - users don't engage the same way with every post

Did You know … 

That some of the most engaging social post types are:

One Little Known way to [solve a problem]: solution
Caption This! [Photo/Video]
Fill in the blank. My [activity] must-have is _______.
"Like" for [Option 1]. "Share" for [Option 2].
If [enticing scenario], I would __________.
"When [problem or situation is occuring], I _________.

And, don’t forget to…

Repurpose your posts for:
Different platforms – website, blog, social media platforms and video
Different learning styles – skimmer, in-depth reader, video watcher, infographic

Experts for Social Media in Ann Arbor!


Want to learn more about how to make your social media posts more engaging? Sign up for our newsletter today! We’ll share breaking S.E.O. news, Kung Fu marketing tips, and kick-ass success stories with you.

Still have questions? Call our experts at (734) 619-0736 to arrange a time to visit or get your social media questions answered. 

Saturday, July 8, 2017

Why Google Hates Your Website, and How You Can Fix It!


If you’ve done any kind of online marketing for your business, you’re probably familiar with the basic concept of SEO.

However, do you realize there’s more to it than simply adding keywords to your website and posting on social media?

If you’re not satisfied with the growth of your business, you’re not alone! Many business owners find that they need to make a serious changes to their online marketing to be successful.

If you’re not showing up on Google or other search engines, there are several things you can do to fix this problem and start getting more calls and emails, and hopefully start making more money.
  1. Update your website design – If your website design looks stale, or isn’t aesthetically pleasing, consumers won’t want to spend time on it. Additionally, Google is penalizing websites that aren’t responsive, or able to be viewed on phones, tablets, and other mobile devices.
  2. Make sure your internal links are strong – At Michigan SEO Group, we work on this every day! You should use links between relevant pages on your own website on every new piece of content you post. Google also likes to see you linking to authoritative websites (think “.org”, “.edu”, etc.) to show that you’re including quality information on your website.
  3. Offer a lot of value on your site – All the content on your site should offer valuable advice, answer questions, and encourage interaction. If your content is worth reading and sharing, Google will see that and raise your search position.

Trust Michigan SEO Group with Your Online Marketing in Michigan!

If you think you need to step up your online marketing game, we can help! We have a team of friendly and enthusiastic experts in SEO, website design, and social media who want to help you achieve success!

We’ll work with your goals in mind to help you grow your business. To get started, or to have a conversation with us about your business goals, contact us today!

Saturday, July 1, 2017

Web Design Guidelines Everyone Should Follow!

What are web design guidelines?

Should I follow them?

Are these guidelines necessary?

Web design guidelines will help you create a clear and concise outline of what you should focus on first in the design process. We’ll tell you exactly what you need to know and how you can prepare yourself for a website redesign. It can be a lot of work, but if you want your website to be an effective part of your marketing, it’s worth every effort. 
web design Ann Arbor

To give you an accurate estimate for your new website, we basically need to know three things:

  1. How many pages will your new website have?
  2. What will each of them do?
  3. What do you want it to look like?

How many pages will your new website have?


Barring any special functionality, it typically requires more work to create a website with 100 pages than one that has 5 pages (thank you, Captain Obvious!). Therefore, it’s important for us to have a fairly accurate idea of the number of pages you’d like to have on your new site.

What will each of them do?


A simple website for a small business typically consists of 5-10 pages that each display a few paragraphs of text along with 1-2 images. Some websites and web pages contain special functionality, such as a product estimator, e-commerce capability, members only sections, etc.  If you want your website to do anything like that, you’ll need special programming services, so we need to know what that is and how you’d like it to work.

What do you want it to look like?


Do you have anything specific in mind for the way you want your new website to look?  A good place to start would be to find some other websites that you like. Sometimes it’s helpful for us to know what you don’t want your site to look like (i.e. “here’s a website I hate – don’t make mine look anything like that!”)

Color and mood preferences are also helpful, as well as anything else you might have in mind for your new site. 
Some people are very specific about what they’re looking for, while others only have a general idea and give us little more than a few clues our designers can use to fill in the blanks and come up with a kick-ass design.

Our Web Design Recommendations


Here are our recommendations, based on best practice and years of experience:

Remember the 80/20 rule. Focus 80% of your time on the content, and 20% on the look. Most people obsess on the look and neglect the content. Yes, you want your website to look nice, but it’s the content that’s going to drive results. Don’t make SEO an afterthought. Too many people obsess on the look of their site, and only when it’s complete do they ask, “Will my website show up in the search engines?”  If SEO is important to you (and it should be), then make SEO a priority right from the start.  If it’s important, SEO should be driving the content and design, not the other way around.

Do you have questions about your current website? Are you considering updating your web design for your Ann Arbor business? Do you want more visibility for your business?


Please email or call us if you’d like to go deeper on any of these topics.

Monday, June 12, 2017

THIS is Why You Need Professionals

It’s story time! Are you ready? Do you like scary stories? We’re going to tell you one that’s worth hearing! This is a bit long, but it illustrates a critical point that we make to our clients (and potential clients) all the time...

*This* is why it makes sense to have business class web hosting.

*This* is why it makes sense to go with a local company that knows what they are doing on all fronts (hosting, programming, design, and SEO), and has your best interests in mind.

*This* is why you don't let "creative" people create your website on the platform du jour because it's "easy" with little or no thought to maintenance, backups, or security.

The names have been changed to protect the innocent, but this is real.  It actually happened.  Please make sure you are working with competent and reliable professionals so it doesn’t happen to you.

Here’s the story:

Anonymous Marketing Company [AMC]:  Hey, Michigan SEO Group, Client X’s website is messed up. We think you are hosting it.  Can you restore it from a backup?

Us:  Sure, we can take a look at that!  Hmmmm, it looks like we used to host it, but you guys moved the web hosting away from us last year.  We have backups of what was hosted on our server, but nothing since you redesigned the site using WordPress and moved the hosting elsewhere.  You’ll have to check with the new hosting company for recent backups.
AMC:  Oh dear, we’re waiting to hear back from their web hosting firm, but apparently they didn't sign up for a hosting plan that includes backups.

Why someone would even offer a hosting plan without backups is a mystery to us. Do you see the problem here? There was nobody in their marketing or hosting company with a sufficient professional mindset to make sure the client’s best interests were protected.

If you’re committed to truly doing the best you can for your company, make sure you have: (1) robust, redundant web hosting; (2) a website installed in a professional, SEO friendly, content management system; (3) automated backups; (4) a professional website design that does more than just look good, but also utilizes current best practices for user engagement and analytics; (5) consistent, thoughtful SEO to make sure your website appears as high in the search results as possible and stays there; and (6) a dedicated person or team making sure that the technology is monitored, fully functioning, and updated regularly.

Website Design in Ann Arbor: Contact the Experts!


We know this sounds like a lot of work, it is!  But if you'd like more clarity about any of these things or if you'd like to explore what it would be like to work with SEO Ann Arbor, please contact us! We’re committed to our clients’ online success!


To learn more about other helpful tips and news about SEO and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

Thursday, June 1, 2017

The Big Mistake Almost Everybody Makes

Here’s a quick “reality check” from Big Don Prior. 

Who’s Don Prior? 

He’s the one telling you how it’s going to be!

This SEO business can be tricky.  There are lots of moving parts.  There’s your website, blog, social media, online reviews, web hosting, and much more.  All these need to be monitored, optimized, and maintained.  It’s a lot of work, but someone’s got to do it. Your friends at SEO Ann Arbor are experts when it comes to SEO and everything that encompasses it!
website design Ann Arbor

Most people think that their website is a “fire and forget” situation. Once it’s up and running, they’re good to go and they don’t need to do anything else. 

That’s a mistake.  Big mistake.  Huge.

Except the Successful People 

If you don’t continually check the results, you won’t wind up where you want to be.  Updates need to be applied. Content needs to be updated. Results need to be checked.  People who are successful online make this part of a continual process. Not a one-time deal. There is no “set and forget” going on with the A players.

There are things that are beyond your control. Most people want their website to show up on the first page of Google, but Google periodically changes the rules of the game, and they do so with no notice to you and me. That’s why you need to monitor it, pay attention, and fix the issues that pop up. Or have someone monitor it for you.

We’ve seen Google stop indexing a bunch of pages on particular websites. Something like this can adversely affect your search engine rankings, especially if Google decides to stop indexing 50% of the content on your site. Fortunately for our clients, we keep an eye on just this kind of thing.

When was the last time you logged into Google webmaster tools to check the status of your site?  Even if you did, they aren’t going to tell you what the problem is.  They basically say “we stopped indexing a bunch of pages on your site.  You figure out why, because we aren’t telling!”  Usually this requires someone with a high level of proficiency in web design, web hosting, and SEO to figure this out.  Again, our customers are covered.

So How Are YOU Doing?

As Google continually changes the game, we’re on the case, monitoring how the changes may effect your search engine rankings. In some cases maybe what’s needed is an upgrade to your site to use https (secure hosting). In others it may be ensuring that the name of your site is referenced consistently (either with or without the “www” at the beginning of the domain name). Sometimes your site just needs to be resubmitted to Google and the other search engines. Other times, there are changes that need to be made to your content, hosting platform, or internal linking strategies. 

We have all this covered. Our customers have people for that. 

Do you?

Website Design in Ann Arbor: Contact the Experts at SEO Ann Arbor Today!

Want to learn more about internet marketing and successful website design? Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.


For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.

Wednesday, May 31, 2017

Find the Right Contractor to Install Your Air Conditioner in Ann Arbor

Are you having a hard time finding a reputable contractor who will install an air conditioner in your Ann Arbor home? 

Don’t get misled. We can help you!

We’re great friends with a local HVAC contractor, CMR Mechanical. They believe in meeting customer needs to 100% satisfaction. They’re committed to providing you with the highest level of service and installation in the industry. In fact, they put a 100% Satisfaction Guarantee for equipment and all services in writing. 

“I’m a first-time homeowner. I’ve heard a lot about some of the trades: how they come late or jack up the bill, etc. Not the case with CMR! Charlie was on-time and wrote out literally everything he did, as well as called me at work to explain it. They were on time, did what was asked and charged exactly what they promised. I couldn't have asked for anything more!”

Kevin, Ann Arbor

“Our house was built in 1950 and it didn’t have central air conditioning. Once we decided to remedy the situation, Andy Bobo from CMR promptly came out and wrote up an estimate. He scheduled our install within a week and was very responsive (even texting me directly with updates).

During the installation, the power went out for the whole neighborhood. This meant they couldn't complete the job...on the hottest day on record this summer! Andy called me immediately and told me to text him when the power comes back on. When the power came back – he sent someone, after hours, to complete the job within an hour!

We would definitely recommend CMR. All their employees were professional and kind. Great customer service and results. Thank you!”

Laura, Ann Arbor


Now, that’s customer service! Going above and beyond the call of duty is an everyday occurrence, not just something that happens once in a while. Want the best people for the job to install an air conditioner in your Ann Arbor home? Call CMR Mechanical today at (734) 424-1560.