Monday, April 17, 2017

How to Step Up and Truly Make a Difference!

What sets you apart from your competition?

Are you getting your point across?

Are you afraid of sharing your true self with the world?

SEO Ann ArborThat could be a big mistake if you’re trying to develop deep relationships with the people you do business with. People are more likely to bond with you because of a deep shared sense of “why,” not just because you sell widgets they want. And since we’ve been paying attention, we’ve noticed that a lot of great business relationships start not because of common needs, but because of common beliefs or passions.
    

Pepper in Your Purpose


We aren’t suggesting that you cynically deploy your beliefs to make more money. That may help a bit in the short term, but we believe the best stuff in the world comes from living to your highest purpose and sharing that purpose with others. In the marketing world, while you can never get completely away from addressing your customers’ wants and needs, you can “pepper in your higher purpose” (a phrase we borrowed from the inimitable Charly H. Caldwell II). People will pick up on it and pursue your products or services with a deeper drive because they sense that you support a similar world view to theirs. So what are some ways you can let people know what you believe in your marketing?
 Here are a few:

  1. Start your videos with phrases like “I believe…” or “This is who I am…” Just be sure you’re telling the absolute truth.
  2. Borrow famous quotes from people who believe as you do.
  3. Explain how your particular approach evolved out of your world view.
  4. Ask a happy customer to tell the story of your shared “why.”
  5. Make sure your “elevator speech,” your “one-minute business commercial,” your logo and your tagline all contain elements of your deeper purpose.
     
Authenticity marketing can be a bit harder to develop at first. Trying to fit your world view into your marketing tactics can be daunting, and if you let yourself give in to the temptation to take the easy way out, you’ll find that your materials may seem bland or inauthentic. Don’t be afraid! Some people may not react well to your beliefs, but it’s almost a certainty that unless you are filled with hate or negativity, there will be many, many people who do bond with you powerfully because of your clearly expressed beliefs.

We Can Help…


If you find the process of building an authentic marketing plan too daunting, we can help! We have a highly evolved process for delving into who you are and who you serve. Together we can build a campaign that could transform the message you are sending with your online presence.

At SEO Ann Arbor, we love helping people succeed, so if you’re struggling to get to the level of your dreams, we’d love to have a chat! Call today! (734) 619-0736

Monday, April 10, 2017

Decoding SEO: Get The Facts From Our Experts!

There’s so much information out there about SEO that it can be overwhelming to try to sort out what’s factual, what’s false, what’s helpful, what’s not helpful, and what’s just too complicated to understand unless you’re in the field.

Here are a few “bottom line” facts and tips that we encounter frequently. Hopefully they’ll be helpful to you!

Your Domain Name Matters!
internet marketing ann arbor


If you’re Coca-Cola or CNN, you can use your name as your domain name and be fine. For most smaller companies, however, you shouldn’t overlook the SEO value of getting a domain name that includes your top keywords. It’s a super-fast, almost free way to get traction on the search pages.

Ignore Internal Links at Your Peril!


Are you linking from your most prominent pages to other less prominent but still relevant pages? Are the links working? Is the link anchor text appropriately keyworded? Does the progression of information from one page to the next linked page make sense?

You might be surprised at how many businesses build websites and add info over time without thinking about the user navigation experience. Those who remember their visitors often forget the search engine robots. Make it easy for both to navigate your site and understand what they’re seeing!   

Check on your Keywords Regularly!


For gosh sake, please keep tabs on your keywords! Once is not enough! After you research how people are searching for your products or services, keep track of how you rate for those keywords. Pay attention and actually work on optimizing your relevant pages to improve your rankings.

But don’t stop there. Every few months, dig back into the keyword tool to find out if search habits have changed. You might have page one presence for all your target keywords, but if the world has moved on and nobody’s looking for you in that way anymore, your traffic is going to suffer. Refresh your highly targeted keyword list regularly … you’ll be glad you did!

Internet Marketing for Your Ann Arbor Business That Matters!


Want the full details? Sign up for our newsletter today! We’ll share breaking S.E.O. news, Kung Fu marketing tips, and kick-ass success stories with you.

Still have questions? Call our experts at (734) 619-0736 to arrange a time to visit or get your internet marketing questions answered.

Monday, April 3, 2017

Is Your Website Mobile Friendly? Consider This!

Is your website mobile friendly?

Can you navigate your website easily?

Are you worried that your website visitors click away too fast?

Mobile friendly websites are important and for a very good reason ... Usability!

Almost everyone has a smartphone nowadays. If it’s not in your hand, it’s attached to your hip.
Website design Ann Arbor

Can your customer easily navigate your website? When converting your website from a desktop version to a mobile design, you must revisit your “clickable” elements — links, buttons, menus, etc. — and make them “tappable.”

You must rework your buttons to ensure there won’t be any confusion. Websites viewed on desktops have a hovering function, whereas on mobile you can’t hover. It’s all done by the tap of your finger!

What else should you consider? Read our article on “What You Should Think About When Creating a Website Design for Mobile Devices.”

To learn more about mobile website design for your Ann Arbor business, visit our website for more information. Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us.

SEO and Giving Back!

We’ve talked about this before, but at Network Services Group (NSG) and Michigan SEO Group (MSG) we try to run our business based on principles.  One of the most powerful principles that we’ve found is that consistent effort performed over the long term produces amazing results.  Consistency pays dividends.

SEO Ann Arbor
Nick Sunio, NuStepping to end Alzheimer's on The Longest Day.

This is especially true for the work we do for our customers, but it’s also true in many other areas, and with life in general.  Want to lose weight?  We all know what we need to do – eat healthy and exercise.  That’s not the hard part.  What’s hard is doing it consistently.

One thing that we’d like to do more of is giving back.  We feel blessed to be able to help our clients doing work that we love, but we also love supporting other worthy causes and doing our little part to make the world a better place.  Giving back.


In the past we’ve supported many worthy causes.  We’ve participated in the ALS ice water challenge.  The 22 push-up challenge to support veterans who suffer from PTSD.  Habitat for Humanity.  We’ve also worked with, and made donations to other non-profit organizations such as the Brain Injury Association of Michigan, Partners in Personal Assistance, and the Humane Society of Livingston County.
Our Internet Marketing Directors working on Habitat for Humanity.

We will continue to participate in, and make donations to support charitable causes that are near and dear to our hearts.  While we can’t say yes to everything, we do want to step up and make giving less of something we do on an ad-hoc basis, and more of something we do on a regular basis.

To that end, and applying the principle of consistency pays dividends, we are going to be making regular monthly donations to worthwhile causes.  We are going to start off by giving $200 per month to causes that we hold near and dear to our hearts.  We realize that this isn’t a huge amount of money, but it’s a start.  It’s something we feel we can do every month on a consistent basis, and we can always look for additional opportunities to donate when we have the additional time and resources to do so.

We’ll be picking causes that our principles hold near and dear.  We’ll also ask for input from our team members, so we can support causes that they love.  It’s just one more reason for them to feel good about the work they do here. 

Who knows?  Maybe we’ll get some publicity.  Maybe some of the people we know will see us doing our bit, and it will encourage them to do theirs.  But more importantly, we want to feel good about supporting these causes, and hopefully our humble donations can help make a difference.

A wise man once said that making a difference in the world means that other people need to know what you did.  That’s why we’re putting this out there.  We’re going to do it.  We’re going to feel good about it.  We hope that you will join us.

Monday, March 20, 2017

5 Ways to Take Your Website to the Next Level!

Is your website fresh or stale?

How can you tell?

Well, are you getting leads?

Is your business on the upward path to growth in 2017?

We're dedicated to helping people succeed on the Internet. The people we work with are successful and passionate about what they do, but sometimes just need a little help getting the word out.

website design Ann Arbor
Here’s what you need to do to step up your game:

  1. Google loves fresh content – Do you consistently write new content? Google notices if your website hasn’t been updated recently.
  2. Keep your website engaging – Do you have an opt-in? Are people filling out your contact form? If not, chances are your visitors aren’t finding what they need.
  3. Simple design – Is your website hard to navigate? Do you have a lot of bells and whistles so to speak? You should make it easy to find the information a potential client would be looking for.
  4. New Photos – Pictures are worth a thousand words and help put a face to your business!
  5. Pop ups – Pop ups are annoying! If your visitors’ average time on your page is low, this could be why. Avoid pop-ups at all cost!

What to learn more about why your website could be considered fresh or stale? Read about our website design tips!

Do you want to learn more? If you are still having trouble figuring out whether your website design is in need of a face-lift, we’re here to help! To learn more about how to get the best return on your marketing investments and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

Monday, March 6, 2017

Why It’s Important to Communicate with Your Best Customers!

How do I know what to write about in my blog?
 

How do I communicate with the right people ... those who are great to do business with?
 

I can create a plan for my online content, but how do I frame the content for best results?
website design Ann Arbor


Even among our clients who are most engaged in creating online content, some say: “I know the topics I should write about, but I’m not sure exactly what to say about them.” It's true that your topics should relate to your target customers’ key pains and problems. If you focus on those and write from their points of view instead of your own (don’t “we” all over yourself), you’ll be ahead of most of the other businesses out there who create their own content. Most are stuck in the world of “we have great stuff and you should buy it!”

But merely being ahead of the mediocre isn’t our goal and it shouldn’t be yours. If you’re going to put the effort into marketing your business online, you can work a bit smarter by:

1. Getting more engagement from prospective customers
2. Getting those customers primed to do business the way you want them to

A bit of extra work at the start can pay huge dividends if you understand this and get it into the majority of your online content.

For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.

Want to learn more about internet marketing and successful website design? Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.

Monday, February 13, 2017

Are You Thinking On A Higher Level?

Are you thinking higher level?
Are you doing what it takes to truly get to page one?
And when people do find you, are you engaging them?


You Need the Five


These are the five things you should be doing no matter what. The absolute basics going into 2017 that are like your meat and potatoes, your ABCs, your 8 hours of sleep, or your 30 minutes of walking every day. Here they are:

  1. A good website;
  2. A blog;
  3. Social media;
  4. Opt-In and Autoresponder; and
  5. An email newsletter

Get these things done and done well, and most businesses will thrive!

Not Many People Know What It Takes To Succeed


If you execute the five elements and find that you’re still not getting the awareness, leads and/or sales you want, what can you do?

We can help walk you through the entire process, help you identify your goals, and help you develop content. If you want to learn more about website design, read “How to Get the Perfect Website for Your Business.” This article takes you step by step in how to create the perfect website design for your Ann Arbor business including what it will take for you to succeed.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.

Meanwhile, keep the faith! When you deliver great products and services, provide terrific customer service, and let people know about it online consistently, in alignment with how they search, you will succeed!