Monday, February 13, 2017

Are You Thinking On A Higher Level?

Are you thinking higher level?
Are you doing what it takes to truly get to page one?
And when people do find you, are you engaging them?


You Need the Five


These are the five things you should be doing no matter what. The absolute basics going into 2017 that are like your meat and potatoes, your ABCs, your 8 hours of sleep, or your 30 minutes of walking every day. Here they are:

  1. A good website;
  2. A blog;
  3. Social media;
  4. Opt-In and Autoresponder; and
  5. An email newsletter

Get these things done and done well, and most businesses will thrive!

Not Many People Know What It Takes To Succeed


If you execute the five elements and find that you’re still not getting the awareness, leads and/or sales you want, what can you do?

We can help walk you through the entire process, help you identify your goals, and help you develop content. If you want to learn more about website design, read “How to Get the Perfect Website for Your Business.” This article takes you step by step in how to create the perfect website design for your Ann Arbor business including what it will take for you to succeed.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.

Meanwhile, keep the faith! When you deliver great products and services, provide terrific customer service, and let people know about it online consistently, in alignment with how they search, you will succeed!

Wednesday, February 1, 2017

Do You Have What It Takes To Succeed?

I have a question for you:

Among businesses that work with online marketing experts, what’s the ONE THING that distinguishes those that fail from those that succeed?

Hint: it may not be what you think it is...
Michigan search engine optimization


 Is it the size of their company?
    Is it their marketing budget?
    Is it the beauty of their website?
    Is it the market price of their products or services?
    Is it the state of the economy?

The answer to these questions is “nope, nope, nope, nope and nope!”
 

Another hint: you may not like what you hear…


As you may know, we’ve been in the search engine optimization game for over a decade, and we’ve represented virtually every sort of business, from “solopreneurs” in photography and financial management to large industrial companies that sell their products all over the world. We’ve had some challenges along the way, but we’ve learned from them, and now our client portfolio is packed with businesses who not only have many target keywords on page one of Google, but that also have a robust online presence that brings them a lot of awareness and leads that they can turn into sales!

So, besides that…


Now that I’m done blowing our own horn by telling you how great we are, let me answer the question that started this conversation.

In our experience, the single most important difference between clients who fail and those who are successful is this: successful clients commit to staying engaged with their marketing company and make it a “must.” Clients whose marketing presence doesn’t rise to their expectations don’t live up to this commitment.

What to know what it takes to succeed in the online world? Sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about online marketing and website design and how you can make it work for your business!

Do you have a copy of our book yet? SEO and Beyond: How to Rocket Your Website to Page One of Google! It's packed with easy to understand explanations of how all this stuff works. Heck, we wrote it so we think it’s pretty good. You can get it here:

http://amzn.to/2hGgmuM

Tuesday, January 10, 2017

5 Steps You Must Follow to Level Up Against Your Competitor!

When you know, you can examine your own online presence and take the steps you need to level up. It may not be rocket surgery, but we’ve found again and that most people don’t do the simple things they need to do to rise above the crowd.

When it comes to success, many see the mountain, but not many do what it takes to climb to the top. – Nicklaus Suino

So, Here’s the Simpleton’s Guide...


Not because you’re a simpleton, but because getting things done quickly and simply is the key to staying on your path to the top.

Step Zero: do these steps using Google. The other search engines hardly matter. Seriously.

Step 1: Make sure you’re in a “naive” browser.
That means you should either clear your browsing history or use “private browsing.” What you don’t want is a search that already knows your preferences, because then you’ll get results Google thinks you want instead of objective placement numbers.

Step 2: Type in one of your most important target keywords. Hit return. (I told you this was for simpletons).

If you sell cars, that keyword could be “buy new car [your city].” If you do nails, it might be “nail treatments [your city].” One of the things we do is website design, so we might type in “website design Ann Arbor.”

Step 3: Make a note of what sites appear on page one in the organic listings.

Step 4: For each site, record the following information...
  • URL
  • Page title
  • H1 Tags
  • Text Content
  • Source Code
  • Internal Links
  • Outbound Links
  • Inbound Links
  • Updating/New Information
Step 5: Get the same list of information for your web page related to the same target keyword.

For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.

Want to learn more about internet marketing and successful website design? Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.

Sunday, January 1, 2017

How to Attract the Right Kinds of Customers

We all know how important customer service is. There are others who sell what we sell, others who make what we make, others who provide similar services to those we provide. So almost every business is forced to compete. Some compete on price, some on quality, some on convenience, some on speed, but almost no matter which of these aspects you focus on, you still need to provide great customer service or risk two big negatives: (1) loss of prospects and existing customers; and (2) reputation losses. In today’s world of social media and global connectedness, reputation losses can be swift and brutal.

If you take the time to identify not only what kinds of customers are likely to buy what you sell, but also what kind of customers you really want to do business with and what the relationship will look like over time, then make sure those aspects are clear in your marketing, you can not only build your business, but “tune” what kinds of people you do business with and their expectations.

How Do You Do This You May Ask?


Here are some real action items for your marketing team to work on, including:
So what are some things you can do to attract the right kinds of customers for the long term?

1. Tell them what to expect. “Our process includes 7 critical steps each month that require your input.”
2. Tell them success stories. “Hey, the customers we serve best look like this ...”

Want to find out the next three action items? Learn more here.

If you'd like to learn more about how to get your online presence to grow, and how to get more awareness, leads and sales, contact us today!

Tuesday, December 27, 2016

How Can You Find a Trusted Roofing Contractor in Ann Arbor?

Your roof protects your home and furniture from rain, snow and wind. Some of our clients worry that they’ll call a roofing contractor who doesn’t show up on time, or who does low quality work. Why take this chance? Call our friends at Wilderness Construction if you want a roofing contractor in Ann Arbor that you can trust!

Missing, curling, or discolored shingles may show that your roof is failing. Even with no moisture inside your home, your roof could be leaking, causing damage to the plywood deck, framing, or insulation. It doesn’t take long for water to cause expensive damage or even mold inside your attic. Many older roofs are not properly ventilated and lack proper ice and water protection. Poor ventilation, poor ice and water protection and poor attic insulation could cause your roof to fail!

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If you're looking for a trustworthy roofing contractor in Ann Arbor, call Wilderness Construction for a free no-obligation roof evaluation. Their roofing experts will come to your home, do a careful inspection, and give you a free written evaluation.

Nick (co-founder of SEO Ann Arbor/Michigan SEO Group) hired Wilderness to finish the basement in a house he’s renovating, and found that, “They were timely, courteous, and did great work! I liked their work so much, I hired them to do replacement windows, floors, and the roof!”

As one of the most trusted roofing contractors in Ann Arbor, Wilderness offers great brands like Atlas, Owens Corning, and Tamko. You house could be the best protected, best looking home in your neighborhood!

Call them today at 734-429-0616 to find out how they can help with your roofing needs. Be sure to tell them that SEO Ann Arbor sent you!

Monday, December 12, 2016

Are You Getting a Good Return on Your Marketing Investment?

Are you getting a good return on your marketing investment (ROMI)? It turns out that a lot of clients come to us and they just ... don’t know! Their marketing strategy has been, basically, the “hope” strategy ... they do some kind of marketing and hope it makes a difference. Very few businesses we know make a habit of knowing what value their marketing brings them.

What CAN online marketing do for you?


Website Design Ann Arbor
Online marketing can help improve awareness, leads, and sales. You can track the first two with statistics, and the third with cold, hard money. Here’s a quick summary of each one:

Awareness

We measure awareness by getting a baseline report on how your current website shows up on the internet, then we look for improvements in things like:
1. Number of visitors to their website;
2. Number of comments on their blog; and
3. Number of followers, likes and share on their social media.

Leads

1. Calls or emails from your online “Contact Us” page;
2. Incentive downloads (like coupons or spec sheets);
3. Requests for proposals; and
4. Questions, survey responses, and frequent commenters on your social media.

Sales

To point out the obvious, here are some ways to make sure you know when sales were generated online:
1. Actual online sales if you have a virtual shopping cart system;
2. Use of an online coupon or offer code when customers buy from you;
3. Customers who say “I saw you online”; and
4. Customers who buy a product or service only available on a specific online web page of yours.

Do you want to lean more? Are you still having trouble figuring out your return on investment and need some guidance, we’re the experts! To learn more about how to get the best return on your marketing investments and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

Wednesday, November 30, 2016

You May Be Blown Away by What Deep Research Shows You!

Have you ever dug deep ... I mean really, really deep ... and studied how people are searching for ideas, products or services like yours? You may be blown away by what you discover.

We’ve done some in-depth research recently for one of our clients and here’s what we found out:
website design Ann Arbor


Focus on the basics!


One of the things our research confirmed was that our client’s main product (let’s call them Titanium Widgets for anonimity ... TWs for short) happens to match the most-searched keyword in their category. That means they’re facing a LOT of competition, but it also suggests that they should throw their weight behind that keyword rather than trying to nibble around the edges with related but less often searched keywords. We’ll recommend:

  1. Add a section to their website specifically focused on TWs, optimize it, and keep adding content that’s helpful to their visitors, month after month, without fail;
  2. Post helpful content about TWs on their blog and link it back to their website’s TW section, month after month, without fail;
  3. Post engaging and helpful content about TWs on their social media channels, frequently linking it back to their website’s TW section, month after month, without fail; and
  4. Invest in pay-per-click ads (we’re loving Facebook’s ROMI these days) about TWs. Don’t be afraid to spend ... if you’re earning $1.25 for every $1 spent, it’s time to get out the big boy checkbook!
Go after the most important “other thing” that’s already working for you.

Our client also sells a specialty bracket for TWs. It’s made by a major manufacturer that also sells them, but our client sells them at the lowest price in the industry and still manages to make a profit.
It’s a significant portion of their overall business. Our research showed that people are searching for the TW brackets almost as often as the TWs themselves. We’ll recommend:

Invest BIG in pay-per-click ads offering specialty brackets at your fantastic prices.

This all sounds simple enough, right? But the truth is, most people don’t do it, and as a result they waste money on their digital marketing and they miss out on untold opportunity. That’s where we come in. We can help you with strategy. We can help you focus. And we can help you execute. All of that, taken together, is the key to online success.

So, What’s the Next Step?


Sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about online marketing and website design in Ann Arbor and how you can make it work for your business. Get started today!