Wondering why your website traffic isn’t what it used to be?
Have you noticed that Google is showing AI-generated summaries instead of traditional results?
You’re not imagining things—and it’s not something you can afford to ignore. With Google rolling out AI Overviews across more searches, only the clearest, most helpful, and best-structured content is making the cut.
The good news? You don’t need to overhaul your whole site—just start with a few smart tweaks. Here are five practical ways to make your content easier for AI (and people!) to understand and feature:
1. Organize Your Content
that’s clean and well-organized.
2. Answer the Question First
Start with the direct answer or main takeaway. Think of it like writing a featured snippet—get to the point quickly, then provide details or explanations after.
3. Keep the Tone Natural and Informed
You don’t need to sound like a robot to be taken seriously. Write like you're explaining something to a colleague or client, but make sure the information is solid.
4. Use Real-Life Examples
Use case studies, quotes, or personal experiences where you can. AI Overviews prefer firsthand knowledge, and your audience does too.
5. Use Lists (Like This One!)
Bullet points and numbered lists are super scan-friendly and more likely to get picked up by AI. Plus, they make your content easier to digest for actual readers.
To better understand the AI overview and what Google has to say, check out our latest article!
Get Ahead of AI Search with an Internet Marketing Company in Ann Arbor Michigan
Getting your content featured in AI Overviews doesn’t require magic—but it does require strategy. Most businesses don’t realize how small formatting and messaging changes can make a big difference in AI visibility.
That’s where an experienced internet marketing company in Ann Arbor, Michigan comes in. From structuring your content to boosting your site’s authority, we know how to make your message resonate—with both search engines and the people behind them.
Contact us today to adapt your SEO strategy for whatever comes next.
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