Why Are Your Google Rankings Shifting so Drastically?

Noticing a sudden drop in your website traffic?

Wondering why your once top-ranking pages aren’t performing the same?

You're not alone—and the culprit might be AI. With Google rolling out its Search Generative Experience (SGE), the rules of search engine optimization are being rewritten. AI-generated answers now appear directly in search results, giving users immediate information—without ever visiting a website

Why Are Google Rankings Shifting So Drastically?

With the rollout of AI-powered search experiences like Google’s Search Generative Experience (SGE), 
traditional SEO rules are being rewritten. Instead of directing users to websites, AI-generated answers are now appearing directly at the top of search results—reducing the need to click through to actual web pages.

According to Search Engine Journal, this means fewer organic clicks, even for high-ranking content. Businesses relying on SEO to drive leads may see declines in traffic unless they adapt quickly.

What This Means for Michigan Businesses

As an Internet Marketing Company in Michigan, we’re seeing firsthand how local and national brands are scrambling to keep pace. The rise of AI search is not just about new tech—it’s about a fundamental change in how users interact with information.

Learn more about the key changes in our latest article. 

Stay Ahead with a Trusted Internet Marketing Company in Michigan

In this changing landscape, doing nothing isn’t an option. Businesses that fail to adjust risk falling behind. At our Internet Marketing Company in Michigan, we help clients stay visible, competitive, and ahead of SEO trends—especially with AI search on the rise.

Let’s future-proof your online presence, together. Reach out today.