With so much writing advice floating around on the internet, it can be hard to figure out how to write for your company.
It may seem simple, but one of the best ways to communicate with your audience is to write like it’s a conversation. Most online readers aren’t looking for the next Charles Dickens novel. When you’re writing for your business, your goal is for people to understand what you’re all about. Writing in an easy, conversational tone makes people feel welcome; they want to read about your business the way you would tell them about it in person. Being overly formal or overloading your content with jargon is a quick way to lose your audience’s attention.
Learn more tips for writing compelling online content here!
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