Do you want to keep customers on your site?
Google’s new Core Web Vitals determine the quality of the user experience on your website and play a huge role in determining where your site is ranked. Let’s break them down below.
First Input Delay (FID)
First Input Delay measures the time it takes for your website to respond to someone’s first interaction on the page. These interactions can include menu navigation, search bars, link clicks, etc. When your website first loads, and a potential customer is navigating around the homepage, you want them to be able to use the site ASAP.
Largest Contentful Paint (LCP)
Largest Contentful Paint refers to the rendering speed of the largest visible content element on the landing page. The largest element could be something along the lines of a banner image, a large box of text, or a video. It’s important to note that the LCP only includes content that a user can see without having to scroll down on the page.
Cumulative Layout Shift (CLS)
Finally, Cumulative Layout Shift measures the amount of time new content takes to load when scrolling on a page. You want all your content to be buttery-smooth when navigating around your site, or else a user can mis-click and be taken to an undesired page.
When it comes down to it, Core Web Vitals promote easy to use websites that are a win-win for both site owners and potential customers. A slow-loading site will deter customers and make you lose out on sales. Your site should be a breeze to navigate, and Google will reward you for this.
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