Wednesday, July 15, 2020

Recognizing Your Audience's Pain

Everyone is suffering in some way right now. Whether it’s emotional struggles, loss of jobs, or loss of purpose, the unfortunate reality is that most of this comes back to money. Recognizing this is the key to effective service and sales right now!
This means that as marketers, this is not the time to sit by! It might be tempting to bury your head in the sand, but you’ll be missing both opportunities to serve and sell!

However, serving and selling have to be done in the right way. This is a sensitive moment, and you don’t want to send out the wrong messaging!

For more tips on marketing with your heart and mind, keep reading on our website!


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  4. You determine what your audience is going through, what they're struggling with. You prove to them that you understand it.