Recognizing Your Audience's Pain

Everyone is suffering in some way right now. Whether it’s emotional struggles, loss of jobs, or loss of purpose, the unfortunate reality is that most of this comes back to money. Recognizing this is the key to effective service and sales right now!

 

This means that as marketers, this is not the time to sit by! It might be tempting to bury your head in the sand, but you’ll be missing both opportunities to serve and sell!

However, serving and selling have to be done in the right way. This is a sensitive moment, and you don’t want to send out the wrong messaging!

For more tips on marketing with your heart and mind, keep reading on our website!

Marketing With Your Heart and Mind

On Friday, May 15^th, MSG’s very own Nick Suino hosted a digital seminar on marketing in one of the toughest times in our lives. 

The seminar was aimed at helping small and medium sized businesses in Ann Arbor, Michigan adapt their strategies for online marketing to an unprecedented situation.

There are times to serve and times to sell, and being able to tell the difference is hugely important to us as marketers. As things get back to normal, however, this distinction gets a little blurry. If you’re wondering how to survive and thrive during tough times, while still responsively serving your community, this presentation is for you!

The presentation sparked some great conversation and we’re providing a recording of the event on YouTube for everyone to check out!

Want more? Check out the video, or keep reading at our website!