Does Dark Mode Affect Your SEO Ranking? - Not yet, but it could hurt your bounce rate!
Mueller coyly mentioned that Dark Mode isn’t a ranking factor but jokingly said that if it becomes popular – it might be:
“I don’t think dark mode would be a ranking factor. So, maybe, at some point in the future if dark mode is really, really popular then maybe we would need to highlight dark mode sites in search when people have their phone set to dark mode. But I don’t know if that would actually happen, or if it will really go that far.”
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