Tuesday, October 4, 2016

Challenge: Talk About Your Benefits, Not Features.

If you’re up to the challenge, we invite you to try a trick for online marketing and website design that many don’t know about: Talk about benefits, not features!

What’s the difference? We thought you’d never ask!
Website Design Ann Arbor

Features are characteristics of what you offer. Benefits are what the customers gets from those characteristics. For some reason, it’s a lot harder for most of us to think of benefits, so you can start by making a list of features, then determine the benefit the customer will get from them. Here are some examples:
Feature - Highly trained, professional crew       
Benefit - You don’t have to worry about a mess in your home!

Feature – Virtually perfect parts retention on our conveyors       
Benefit – No down time chasing stray parts! Few parts damaged!

Feature – Ten years’ experience in the digital marketing business       
Benefit – No time or money wasted on marketing that doesn’t work!

Tell your customers how they’ll benefit so they feel an emotional connection to what you can deliver. Later, if they care, you can tell them about how you do it, and what you do that’s special or different.

So, What’s the Next Step?

Sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about online marketing and website design in Ann Arbor and how you can make it work for your business. Get started today!


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  9. "Embrace the challenge of shifting your communication focus from features to benefits. By highlighting how a product or service directly improves the user's life, you create a more compelling and relatable narrative. Benefits-driven messaging resonates with the audience on a personal level, showcasing the positive impact and value of your offering. This shift fosters a deeper connection with customers, addressing their needs and aspirations. Successfully meeting this challenge ensures your communication strategy is centered on providing solutions and enhancing the user experience." fairfax divorce lawyers