Wednesday, November 7, 2012

Check Google Trends

A good way to get a rough idea of how many people are searching for a particular word or phrase is to use Google Trends. Trends allows you to enter up to five words or phrases (separated by commas). Your results will show the relative number of people searching for each word or phrase.

Suppose you sell floor coverings and you're trying to decide whether to focus this month's online advertising on tile, plank flooring, bamboo, or carpet (we realize this example probably seems excessively simple if you're in the business, but we don't sell floor coverings!). You just type those words into Google Trends and you'll know which of them is being searched for most, which second, which third, and so forth. You'll have a good general understanding of the online trends (we're pretty sure that's what they call it "Trends").

There are a few things to keep in mind both about the value of Google Trends and about its limitations. Trends shows results for the entire English internet (though it does break those results down by geographic region), not necessarily for your city. It's more of a butter knife than a scalpel. It's also true that just because lots of people are searching for a particular term doesn't mean they're going to find your website. We'll talk more about how to become successful by avoiding the most searched-for terms, but for now we'd just like you to keep in mind that Trends is more of a tool for getting to know the big picture than it is for developing a detailed keyword list for your website.

One neat aspect of Google Trends that can be helpful for websites dealing with hot topics or current events is that it shows spikes in searches and correlates them with major news stories. That can be very helpful if you're researching when to emphasize certain words and phrases and what information to correllate them with to take advantage of surges in search numbers.

Once you've got an idea of the big picture, it's time to go to step 3: the Adwords Keyword Tool.

1 comment:

  1. Whether it is a small enterprise, start-up or an established enterprise, SEO company is required by all business size. SEO Services comes with a number of benefits including generating better revenues, delivery of conversions and direct reach of the mobile users.
    Best SEO company in Delhi

    To grow the E-business, SEO Services has played an important role. If you are also in search of better and result-oriented SEO Services in Delhi then SEO Mania is the best option for you.
    SEO Services in Delhi

    For many years, the company has been committed to offering excellent and effective SEO Services services. We have raised quality standards for the solutions that are delivered for SEO Services. We keep our clients completely satisfied by promising them better service at the best price value.
    SEO Services in Gurgaon

    The company is associated with a team of experienced and diligent SEO Services experts who help us in accomplishing the entire undertaken project in a timely manner. Our company is having a long history of providing high-end business solutions with digital excellence to the clients of different sectors. This has been made possible because of the technical knowledge and skills of our team of experts.
    SEO Services in Ghaziabad

    Because of our transparency in the business deals and timely completion of the project, SEO Mania has carved a niche in the field of SEO Services. As a noted SEO Services Company Noida, we are completely focused towards meeting all sorts of SEO Services needs of the clients.
    SEO Services in Noida

    We aid in improving the search engine based ranking of websites organically so as to rank it higher on the results page. Our SEO services allow you to target customers to find the site using search terms or the relevant keywords that reflect your product or service.
    SEO Services in Faridabad

    ReplyDelete