Sunday, October 1, 2017

Are you Accountable?

SEO 'experts' are a dime a dozen these days. Every time I go to a new networking event, there are a handful of SEO gurus, social media managers and email marketers in the room. A few of them are pretty good at what they do. Most are struggling to make ends meet, often because, while they understand their core competency well, they haven't yet learned what it takes to run a business. And that missing skill set is not only killing them, it kills the work they do for their clients.

One of the most critical skills needed to run a business well is also critical to getting the online presence for your business where it needs to be: staying accountable to the goal, and to the strategic plan.

website design Ann Arbor
If you're not accountable to the goal, you find that you change campaigns frequently, based on what area is currently 'hot' or 'cold' in your field. That's okay, but if you have a clearly defined long term goal, you're going to build a much stronger web presence by focusing on that for a sufficiently long period of time.

If you're not accountable to the strategic plan, your posts will stray from your core theme, they won't be as consistent over time, and you'll lose the parabolic power of leveraging your creative energy across multiple platforms using best practices.

So, assuming your 'expert' is strong at what he or she offers, or if you know enough digital marketing to be dangerous, the next level of inquiry should be: is there a system of checks to keep us accountable to our goals, and to our strategic plan?

Sometimes that's a checklist, sometimes a digital calendar, sometimes an elaborate purpose-built accountability system. Whatever form it takes, it should work, and it should work specifically for you. 

Want more detail? Call!


We're always happy to talk about ways you can get more awareness, leads and sales by improving what you do online like website design, content, optimization, social media, and more. Give us a call. No time to call? Send bacon. We'll think of you.

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