Here are a few “bottom line” facts and tips that we encounter frequently. Hopefully they’ll be helpful to you!
Your Domain Name Matters!
If you’re Coca-Cola or CNN, you can use your name as your domain name and be fine. For most smaller companies, however, you shouldn’t overlook the SEO value of getting a domain name that includes your top keywords. It’s a super-fast, almost free way to get traction on the search pages.
Ignore Internal Links at Your Peril!
Are you linking from your most prominent pages to other less prominent but still relevant pages? Are the links working? Is the link anchor text appropriately keyworded? Does the progression of information from one page to the next linked page make sense?
You might be surprised at how many businesses build websites and add info over time without thinking about the user navigation experience. Those who remember their visitors often forget the search engine robots. Make it easy for both to navigate your site and understand what they’re seeing!
Check on your Keywords Regularly!
For gosh sake, please keep tabs on your keywords! Once is not enough! After you research how people are searching for your products or services, keep track of how you rate for those keywords. Pay attention and actually work on optimizing your relevant pages to improve your rankings.
But don’t stop there. Every few months, dig back into the keyword tool to find out if search habits have changed. You might have page one presence for all your target keywords, but if the world has moved on and nobody’s looking for you in that way anymore, your traffic is going to suffer. Refresh your highly targeted keyword list regularly … you’ll be glad you did!
Internet Marketing for Your Ann Arbor Business That Matters!
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