Monday, August 7, 2017

How to Make Your Website Design Look More Exciting Through Text 

Do you feel like your web page is too wordy?
                                                            
Is your text stale?

Do you want your website to look new and modern?

Is your website boring? 

If you answered “yes” to any of these questions, you may need some help! Many people make their own websites from scratch but lack the skills to make them look exciting. Anyone can make their own website, but not everyone can make a kickass one! 

Where do you start? You may think adding pictures on your site will attract more readers, but that’s not always the case. Pictures help pull people in, but if the content looks like one giant essay, no one will read it. However, the text on your website is very important. Use friendly, everyday terms when writing and ensure that your text is easy to read.                                                                                                     
After sitting down with one of our clients, we came up with a new website design for their business that is visually friendly while also showcasing original, compelling text content. After making these changes to their site, they began receiving more calls. Keep in mind, it’s not always enough to get people to your website, you have to keep them there! 
                                                                                                                                                
You’ve probably heard about the benefits of SEO, but SEO is only half the battle when gaining more clients from your website. You must have a visually appealing website design to attract potential clients. Wouldn’t it be great if a client told you they decided to contact you because of their experience with your website? Having a visually appealing website helps boost your company’s credibility, and this will allow you to create lasting relationships with your clients. Your website is often the first impression for your company and it has to be stellar!                                  

As for the website text, it must be clear and concise. The use of large and bold text helps draw attention to your content. It makes the reader assume the content is important and therefore more likely to continue reading. You want your text to take up valuable real estate space. They say a picture is worth a thousand words, so make your text encompass the space like a photo. Below is an example of how one of our clients is putting their best foot forward: 
                                                            
What’s great about having us manage your website is you can have the peace of mind knowing it’s getting done by professionals. We specialize in website design by sitting down with you one on one to figure out your wants and needs. We build lasting relationships with our clients so you can do the same with yours. Here are a few more tips to make your website kick ass! 
                                                            
Chopping up Text 
A paragraph should be no more than 5 - 7 sentences. You want to keep the text quick and to the point. Clients make decisions very quickly and if your content looks like too much to read and sort through, they will move on to another site. 
                                                            
Making your page look inviting
There are many tools to make your text look exciting. Companies are using bold text as the new anchor for their homepages instead of the traditional stock photo. Making your text bold creates importance and emphasis, but what about turning it into art? Make a grid layout to allow click through and be more interactive. Even give your text some flare with Merz- type style to give a nod to the history of graphic design. Artist Kurt Schwitters invented this style to describe his work made of scavenged fragments and objects. Also described as any material that can be used for artistic purposes. 

Easy to navigate
Creating a clear hierarchy is important to help your client navigate your page. When visiting your site for the first time, clients take a full scan of the page and decide where they should click first. Through your choice of typography, you can guide the customer where to go. A good website shows the client where to start and what to read. 


We’ve helped many businesses like yours here in Ann Arbor. They gained the traction they needed to boost their sales and keep their business growing. Our client Steve Mussio said it best, “The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!”
                                                            
If you would like local help with your website design for Ann Arbor, call Michigan SEO Group at (734) 619- 0736 to arrange a time to meet or get your questions answered. If email works best for you, contact us at: info@michiganseogroup.com
                                                                        
Let’s sit down, have some coffee, and let Michigan SEO Group get to know you!                            
                                    
                        

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