If you take the time to identify not only what kinds of customers are likely to buy what you sell, but also what kind of customers you really want to do business with and what the relationship will look like over time, then make sure those aspects are clear in your marketing, you can not only build your business, but “tune” what kinds of people you do business with and their expectations.
How Do You Do This You May Ask?
Here are some real action items for your marketing team to work on, including:
So what are some things you can do to attract the right kinds of customers for the long term?
1. Tell them what to expect. “Our process includes 7 critical steps each month that require your input.”
2. Tell them success stories. “Hey, the customers we serve best look like this ...”
Want to find out the next three action items? Learn more here.
If you'd like to learn more about how to get your online presence to grow, and how to get more awareness, leads and sales, contact us today!