Here are three important numbers you should pay attention to:
- About 1/3 of all searches on a mobile device are local searches.
- Google and Facebook account for 64% of paid online ads.
- The average cost of a Google search network ad is between $1 - $2, while the average cost of a Facebook ad is only .35 cents.
So what does that mean for you?
It means you should check to be sure that – if there is a local component to your business – that your online presence is strong. Check with your SEO team. Are your business listings, maps listings, and local event listings up to date and compelling?!
It means that if you spend money online ads, make sure a healthy portion is spent on Google and Facebook. Google can give you very valuable information about what keywords people are using to find you, and how those keywords turn into engagement on your website. Facebook can let you drill down in geography and in the interests of your potential visitors. Both are powerful tools when used the right ways!
How Do You Get Started?
Google Adwords and Facebook paid ads are both easy to start. You just visit their signup pages and follow the instructions. Their systems guide you through the process and prompt you to create your first ad or ads, select your target audience, and input payment information. Don't worry if you don't understand how to manage your campaign over the long term ... a lot of the learning process can be done by trial and error. Pay attention to what works and what doesn't. If it works, do more of it. If it doesn't work, try something else. Remember to keep most of your keywords and ads within the "sweet spot" of what you do very, very well, and what the world wants!
Want to learn more about Pay Per Click and successful website design? Call the experts in website design in the Ann Arbor area at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at firstname.lastname@example.org or just contact us here.