On or around February 22, 2016, Google eliminated the ads that used to appear on the right side of search engine results pages (SERPs). Google says that typically there will now be up to three paid ads at the top of the results, except with what it calls “highly commercial searches,” which will have up to four paid ads at the top. There will be up to three ads below the 10 organic listings. There will be no Adwords ads in the right side column, except for Product Listing Ads (PLAs). It’s not clear how this real estate on your screen will eventually be filled, but you can bet it will be with something that creates revenue for Google.
What Does the Change in Google’s Pay-Per-Click Rules Mean for You?
Read More in our article on this change!