Website Design Year in Review

Web design is very important to the success of a website’s performance. Having a website that’s user-friendly and aesthetically pleasing will keep customers on your site longer. In a year when online presence became even more vital to company success, check out what we had to say about website design. 

Crucial Tips for Any Business’s Web Design

Studies have shown that users form their first impression of a website in just 0.05 seconds! (researchgate.net) Good web design is absolutely critical to establishing your business as reputable and trustworthy. Like creating a positive impression in a conversation, you want your web visitors to see a professional-looking site that clearly shows what you’re about. Making your pages easy to navigate, visually pleasing, and filled with useful content will help users form a positive opinion of you and often boost your sales in the process! 

What’s So Important About Page Views?

Page views, sessions, and source are just three of many ways to measure your website’s impact on your business. With the right metrics in hand, you can determine if adjustments need to be made in your SEO, content, website design or social media. It’s not enough to just build a website and hope for the best. Your web presence needs a strategy to grow. 

Web Design Trends to Watch (or Avoid) in 2021

Big typography, micro-interactions, interactive scrolling, mismatched and unique design elements were all popular for 2021. We love artistic, unique design elements that add personality to your site! But a good rule of thumb is to use them in moderation to enhance your brand. Too much of a good thing can:

• Create confusion about your message 
• Look spammy
• Make you website or social media hard to navigate
• Take focus away from your product or service
• Suggest that you don’t know your target audience

Website Design Ann Arbor

We put real-world strategies to work for your business. Our custom, human-friendly websites, quality content, social media management, and best SEO practices make your digital presence more than just a website. It’s an extension of your business, your values, and the people that make your business rock. If your business is looking for web design in Ann Arbor, contact Michigan SEO Group for a free consultation.