Monday, April 15, 2019

Are You an Expert? Does Google Know?


As a part of our OnlineMarketing Michigan initiative, establishing authority and expertise has become one of the best tools for improving Google search ranks. If you’re an authority in your field, if you have good advice and are knowledgeable in your industry, Google loves that and potentially will reward your website with higher SERPs. The trick is getting Google to notice that you’re an authority.

Step No. 1: Content
Your content needs to be top notch, written well, with cited sources. You don’t want keyword spamming and you do not want to present speculative unfounded statements as fact! For example, say you’re a therapist writing about a particular treatment, it’s a good idea to include links to respected publications and journals. This is just like citing a source for a term paper in college! Google sees that link, sees where it leads, crawls that website and if done right will lend extra weight to your article!

CLICK HERE to learn more about establishing your Expertise – Authority – and Trustworthiness



Monday, April 8, 2019

Have You Made a Google My Business Post Yet?


Remember that old Google Plus account you had and probably never posted on? Well, it’s dead. Google has killed off Google Plus and replaced it with the much more powerful and more engaging Google My Business! Claim Your Profile and make sure all of the necessary information from the name of your business to your hours of operation to the products or services you offer is accurate and up to date – but don’t stop there!

Google My Business is like having a free advertising platform at your fingertips. Google lets you craft news UpdatePosts, Event Posts, Special Offer or sale posts, and Product Posts! People searching for your goods or services can see your Google My Business profile in the info panel, see your posts and products and even schedule appointments or make purchases right there from your GMB profile!

That means you could actually be losing potential customers by not having your Google My Business profile claimed, thoroughly optimized, and by not posting at least once a week!

CLICK HERE to learn more about Google My Business Posts.


Monday, April 1, 2019

Do you even E-A-T your Y.M.Y.L. Website?


Your Money Your Life websites are held to a pretty high standard by Google and other search engines. If your business is offering health tips and services or if you’re providing financial planning or investment tips – heck – even if you’re a mechanic making a model or tire brand recommendation – you could fall under the Y.M.Y.L. category. This opens your website to extra scrutiny by Google as they try to stamp out harmful misinformation or junk information!

What does that mean for your business?
As part of our Online Marketing for Michigan Businesses initiative, we’ve seen that if you have a Y.M.Y.L. website and your content isn’t of a high enough quality that establishes your Expertise, Authority, or Trustworthiness – E-A-T – Google could actually punish your content or not rank it as highly as one of your competitors!

CLICK HERE to learn more about E-A-T and how you can help turn your Y.M.Y.L. website content around!