Monday, March 20, 2017

5 Ways to Take Your Website to the Next Level!

Is your website fresh or stale?

How can you tell?

Well, are you getting leads?

Is your business on the upward path to growth in 2017?

We're dedicated to helping people succeed on the Internet. The people we work with are successful and passionate about what they do, but sometimes just need a little help getting the word out.

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Here’s what you need to do to step up your game:

  1. Google loves fresh content – Do you consistently write new content? Google notices if your website hasn’t been updated recently.
  2. Keep your website engaging – Do you have an opt-in? Are people filling out your contact form? If not, chances are your visitors aren’t finding what they need.
  3. Simple design – Is your website hard to navigate? Do you have a lot of bells and whistles so to speak? You should make it easy to find the information a potential client would be looking for.
  4. New Photos – Pictures are worth a thousand words and help put a face to your business!
  5. Pop ups – Pop ups are annoying! If your visitors’ average time on your page is low, this could be why. Avoid pop-ups at all cost!

What to learn more about why your website could be considered fresh or stale? Read about our website design tips!

Do you want to learn more? If you are still having trouble figuring out whether your website design is in need of a face-lift, we’re here to help! To learn more about how to get the best return on your marketing investments and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

Monday, March 6, 2017

Why It’s Important to Communicate with Your Best Customers!

How do I know what to write about in my blog?
 

How do I communicate with the right people ... those who are great to do business with?
 

I can create a plan for my online content, but how do I frame the content for best results?
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Even among our clients who are most engaged in creating online content, some say: “I know the topics I should write about, but I’m not sure exactly what to say about them.” It's true that your topics should relate to your target customers’ key pains and problems. If you focus on those and write from their points of view instead of your own (don’t “we” all over yourself), you’ll be ahead of most of the other businesses out there who create their own content. Most are stuck in the world of “we have great stuff and you should buy it!”

But merely being ahead of the mediocre isn’t our goal and it shouldn’t be yours. If you’re going to put the effort into marketing your business online, you can work a bit smarter by:

1. Getting more engagement from prospective customers
2. Getting those customers primed to do business the way you want them to

A bit of extra work at the start can pay huge dividends if you understand this and get it into the majority of your online content.

For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.

Want to learn more about internet marketing and successful website design? Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.