Among businesses that work with online marketing experts, what’s the ONE THING that distinguishes those that fail from those that succeed?
Hint: it may not be what you think it is...
Is it the size of their company?
Is it their marketing budget?
Is it the beauty of their website?
Is it the market price of their products or services?
Is it the state of the economy?
The answer to these questions is “nope, nope, nope, nope and nope!”
Another hint: you may not like what you hear…
As you may know, we’ve been in the search engine optimization game for over a decade, and we’ve represented virtually every sort of business, from “solopreneurs” in photography and financial management to large industrial companies that sell their products all over the world. We’ve had some challenges along the way, but we’ve learned from them, and now our client portfolio is packed with businesses who not only have many target keywords on page one of Google, but that also have a robust online presence that brings them a lot of awareness and leads that they can turn into sales!
So, besides that…
Now that I’m done blowing our own horn by telling you how great we are, let me answer the question that started this conversation.
In our experience, the single most important difference between clients who fail and those who are successful is this: successful clients commit to staying engaged with their marketing company and make it a “must.” Clients whose marketing presence doesn’t rise to their expectations don’t live up to this commitment.
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Do you have a copy of our book yet? SEO and Beyond: How to Rocket Your Website to Page One of Google! It's packed with easy to understand explanations of how all this stuff works. Heck, we wrote it so we think it’s pretty good. You can get it here: