When it comes to success, many see the mountain, but not many do what it takes to climb to the top. – Nicklaus Suino
So, Here’s the Simpleton’s Guide...
Not because you’re a simpleton, but because getting things done quickly and simply is the key to staying on your path to the top.
Step Zero: do these steps using Google. The other search engines hardly matter. Seriously.
Step 1: Make sure you’re in a “naive” browser.
That means you should either clear your browsing history or use “private browsing.” What you don’t want is a search that already knows your preferences, because then you’ll get results Google thinks you want instead of objective placement numbers.
Step 2: Type in one of your most important target keywords. Hit return. (I told you this was for simpletons).
If you sell cars, that keyword could be “buy new car [your city].” If you do nails, it might be “nail treatments [your city].” One of the things we do is website design, so we might type in “website design Ann Arbor.”
Step 3: Make a note of what sites appear on page one in the organic listings.
Step 4: For each site, record the following information...
- Page title
- H1 Tags
- Text Content
- Source Code
- Internal Links
- Outbound Links
- Inbound Links
- Updating/New Information
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