Monday, May 15, 2017

Are You an A Lister?

What are the “A-lists”? They’re those annoying services like Yelp!, Zillow, Angie’s List, homeadvisor.com, and so many others that fill up the top slots on your search results when you just want a local company to help you out!

What are the “A-listers?” They’re those wonderful businesses who recognize that some part of their business comes from referrals from the A-lists. They realize that part of a robust online presence is making sure you’re included on the A-lists, and that your listings are as current and correct as possible!

best seo company ann arbor

Organic is Good, Ubiquitous is Better!


We work very, very hard to get our clients on page one of Google search results for their target keywords. When our clients are engaged in the process and help us create useful, compelling content, they always get there. And every single one of those clients tell us that they’ve seen increases in their business ... a little, a lot, or a massive, overwhelming increase. That is a truly wonderful phone call to have!

But it’s critical to understand which listing services (1) show up near the top of page one for your target keywords; and (2) provide good referral opportunities for potential customers looking for businesses like yours.

Go Ahead, Take a Look!


Take a quick look at Google results for your market. If you offer custom hand-made jewelry, type that in and see what shows up. If you’re a great plumber, type in something like “plumber near me” and see which A-lists show up. Whatever your business, you should know who occupies that precious territory on the top half of page one.

You should also reflect on what kinds of referrals you get. Are you part of an organization that gives you specific email or text referrals? We’ve worked with therapists who get a lot of their referrals from Psychology Today online. We’ve worked with trades people who get referrals from Angie’s List. We’ve worked with disaster restoration companies that get referrals not just from their corporate franchise website, but also from specific restoration sites that have found a way to show up high in Google results.

If you find a few A-lists that fulfill both criteria listed above, make sure you sign up with them right away! That will help make sure people can find you if they first click on the A-list player on the top half of a Google search results page. But don't stop there. In addition to making sure you're an A-lister, be sure your site is optimized for search results, make sure your blog is helpful and healthy, your social media is active and engaging, and your business listings are all up to date.

Want the Job Done Right the First Time? Contact the Best SEO Company in Ann Arbor!


Want to learn more about internet marketing and how to optimize your website using SEO? Call the best SEO Company in Ann Arbor at (734) 619-0736 to arrange a time to visit or get your questions answered by our experts! If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.

Monday, May 1, 2017

Elements of Great Website Design!

At SEO Ann Arbor, we’re your experts when it comes to website design in Ann Arbor and the surrounding areas. We have your best interests in mind and want to see you succeed in the online world! We’ve compiled a list of the website design elements and trends you should keep in mind:

1. Unique Typography


website design ann arborAccording to Hubspot, “When you create your company's brand, your choice in typography can provide subtle hints about who you are. Are you fun or serious? Functional or informational? Regardless of what font you choose, be sure that your designer considers its applicability across browsers and computers. Choosing a font that is not supported by common browsers and computers could mean that your website displays awkwardly on different devices.”

 2. Ribbons


Want to showcase important information? Do you want to grab your viewers’ attention quickly? Ribbons are mostly used for highlighting important text on the web page. If you’re having a hard time grabbing visitor’s attention you may want to consider this!

3. Background video


Do you want to tell people what you’re all about? Do you want to make personal connections with your customers? A video can help tell your story by significantly reducing the amount of text on your page, making it visually more appealing to look at!

Learn more about elements of great website design in Ann Arbor by reading more on our website! Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us.

Monday, April 17, 2017

How to Step Up and Truly Make a Difference!

What sets you apart from your competition?

Are you getting your point across?

Are you afraid of sharing your true self with the world?

SEO Ann ArborThat could be a big mistake if you’re trying to develop deep relationships with the people you do business with. People are more likely to bond with you because of a deep shared sense of “why,” not just because you sell widgets they want. And since we’ve been paying attention, we’ve noticed that a lot of great business relationships start not because of common needs, but because of common beliefs or passions.
    

Pepper in Your Purpose


We aren’t suggesting that you cynically deploy your beliefs to make more money. That may help a bit in the short term, but we believe the best stuff in the world comes from living to your highest purpose and sharing that purpose with others. In the marketing world, while you can never get completely away from addressing your customers’ wants and needs, you can “pepper in your higher purpose” (a phrase we borrowed from the inimitable Charly H. Caldwell II). People will pick up on it and pursue your products or services with a deeper drive because they sense that you support a similar world view to theirs. So what are some ways you can let people know what you believe in your marketing?
 Here are a few:

  1. Start your videos with phrases like “I believe…” or “This is who I am…” Just be sure you’re telling the absolute truth.
  2. Borrow famous quotes from people who believe as you do.
  3. Explain how your particular approach evolved out of your world view.
  4. Ask a happy customer to tell the story of your shared “why.”
  5. Make sure your “elevator speech,” your “one-minute business commercial,” your logo and your tagline all contain elements of your deeper purpose.
     
Authenticity marketing can be a bit harder to develop at first. Trying to fit your world view into your marketing tactics can be daunting, and if you let yourself give in to the temptation to take the easy way out, you’ll find that your materials may seem bland or inauthentic. Don’t be afraid! Some people may not react well to your beliefs, but it’s almost a certainty that unless you are filled with hate or negativity, there will be many, many people who do bond with you powerfully because of your clearly expressed beliefs.

We Can Help…


If you find the process of building an authentic marketing plan too daunting, we can help! We have a highly evolved process for delving into who you are and who you serve. Together we can build a campaign that could transform the message you are sending with your online presence.

At SEO Ann Arbor, we love helping people succeed, so if you’re struggling to get to the level of your dreams, we’d love to have a chat! Call today! (734) 619-0736

Monday, April 10, 2017

Decoding SEO: Get The Facts From Our Experts!

There’s so much information out there about SEO that it can be overwhelming to try to sort out what’s factual, what’s false, what’s helpful, what’s not helpful, and what’s just too complicated to understand unless you’re in the field.

Here are a few “bottom line” facts and tips that we encounter frequently. Hopefully they’ll be helpful to you!

Your Domain Name Matters!
internet marketing ann arbor


If you’re Coca-Cola or CNN, you can use your name as your domain name and be fine. For most smaller companies, however, you shouldn’t overlook the SEO value of getting a domain name that includes your top keywords. It’s a super-fast, almost free way to get traction on the search pages.

Ignore Internal Links at Your Peril!


Are you linking from your most prominent pages to other less prominent but still relevant pages? Are the links working? Is the link anchor text appropriately keyworded? Does the progression of information from one page to the next linked page make sense?

You might be surprised at how many businesses build websites and add info over time without thinking about the user navigation experience. Those who remember their visitors often forget the search engine robots. Make it easy for both to navigate your site and understand what they’re seeing!   

Check on your Keywords Regularly!


For gosh sake, please keep tabs on your keywords! Once is not enough! After you research how people are searching for your products or services, keep track of how you rate for those keywords. Pay attention and actually work on optimizing your relevant pages to improve your rankings.

But don’t stop there. Every few months, dig back into the keyword tool to find out if search habits have changed. You might have page one presence for all your target keywords, but if the world has moved on and nobody’s looking for you in that way anymore, your traffic is going to suffer. Refresh your highly targeted keyword list regularly … you’ll be glad you did!

Internet Marketing for Your Ann Arbor Business That Matters!


Want the full details? Sign up for our newsletter today! We’ll share breaking S.E.O. news, Kung Fu marketing tips, and kick-ass success stories with you.

Still have questions? Call our experts at (734) 619-0736 to arrange a time to visit or get your internet marketing questions answered.

Monday, April 3, 2017

Is Your Website Mobile Friendly? Consider This!

Is your website mobile friendly?

Can you navigate your website easily?

Are you worried that your website visitors click away too fast?

Mobile friendly websites are important and for a very good reason ... Usability!

Almost everyone has a smartphone nowadays. If it’s not in your hand, it’s attached to your hip.
Website design Ann Arbor

Can your customer easily navigate your website? When converting your website from a desktop version to a mobile design, you must revisit your “clickable” elements — links, buttons, menus, etc. — and make them “tappable.”

You must rework your buttons to ensure there won’t be any confusion. Websites viewed on desktops have a hovering function, whereas on mobile you can’t hover. It’s all done by the tap of your finger!

What else should you consider? Read our article on “What You Should Think About When Creating a Website Design for Mobile Devices.”

To learn more about mobile website design for your Ann Arbor business, visit our website for more information. Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us.

SEO and Giving Back!

We’ve talked about this before, but at Network Services Group (NSG) and Michigan SEO Group (MSG) we try to run our business based on principles.  One of the most powerful principles that we’ve found is that consistent effort performed over the long term produces amazing results.  Consistency pays dividends.

SEO Ann Arbor
Nick Sunio, NuStepping to end Alzheimer's on The Longest Day.

This is especially true for the work we do for our customers, but it’s also true in many other areas, and with life in general.  Want to lose weight?  We all know what we need to do – eat healthy and exercise.  That’s not the hard part.  What’s hard is doing it consistently.

One thing that we’d like to do more of is giving back.  We feel blessed to be able to help our clients doing work that we love, but we also love supporting other worthy causes and doing our little part to make the world a better place.  Giving back.


In the past we’ve supported many worthy causes.  We’ve participated in the ALS ice water challenge.  The 22 push-up challenge to support veterans who suffer from PTSD.  Habitat for Humanity.  We’ve also worked with, and made donations to other non-profit organizations such as the Brain Injury Association of Michigan, Partners in Personal Assistance, and the Humane Society of Livingston County.
Our Internet Marketing Directors working on Habitat for Humanity.

We will continue to participate in, and make donations to support charitable causes that are near and dear to our hearts.  While we can’t say yes to everything, we do want to step up and make giving less of something we do on an ad-hoc basis, and more of something we do on a regular basis.

To that end, and applying the principle of consistency pays dividends, we are going to be making regular monthly donations to worthwhile causes.  We are going to start off by giving $200 per month to causes that we hold near and dear to our hearts.  We realize that this isn’t a huge amount of money, but it’s a start.  It’s something we feel we can do every month on a consistent basis, and we can always look for additional opportunities to donate when we have the additional time and resources to do so.

We’ll be picking causes that our principles hold near and dear.  We’ll also ask for input from our team members, so we can support causes that they love.  It’s just one more reason for them to feel good about the work they do here. 

Who knows?  Maybe we’ll get some publicity.  Maybe some of the people we know will see us doing our bit, and it will encourage them to do theirs.  But more importantly, we want to feel good about supporting these causes, and hopefully our humble donations can help make a difference.

A wise man once said that making a difference in the world means that other people need to know what you did.  That’s why we’re putting this out there.  We’re going to do it.  We’re going to feel good about it.  We hope that you will join us.

Monday, March 20, 2017

5 Ways to Take Your Website to the Next Level!

Is your website fresh or stale?

How can you tell?

Well, are you getting leads?

Is your business on the upward path to growth in 2017?

We're dedicated to helping people succeed on the Internet. The people we work with are successful and passionate about what they do, but sometimes just need a little help getting the word out.

website design Ann Arbor
Here’s what you need to do to step up your game:

  1. Google loves fresh content – Do you consistently write new content? Google notices if your website hasn’t been updated recently.
  2. Keep your website engaging – Do you have an opt-in? Are people filling out your contact form? If not, chances are your visitors aren’t finding what they need.
  3. Simple design – Is your website hard to navigate? Do you have a lot of bells and whistles so to speak? You should make it easy to find the information a potential client would be looking for.
  4. New Photos – Pictures are worth a thousand words and help put a face to your business!
  5. Pop ups – Pop ups are annoying! If your visitors’ average time on your page is low, this could be why. Avoid pop-ups at all cost!

What to learn more about why your website could be considered fresh or stale? Read about our website design tips!

Do you want to learn more? If you are still having trouble figuring out whether your website design is in need of a face-lift, we’re here to help! To learn more about how to get the best return on your marketing investments and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

Monday, March 6, 2017

Why It’s Important to Communicate with Your Best Customers!

How do I know what to write about in my blog?
 

How do I communicate with the right people ... those who are great to do business with?
 

I can create a plan for my online content, but how do I frame the content for best results?
website design Ann Arbor


Even among our clients who are most engaged in creating online content, some say: “I know the topics I should write about, but I’m not sure exactly what to say about them.” It's true that your topics should relate to your target customers’ key pains and problems. If you focus on those and write from their points of view instead of your own (don’t “we” all over yourself), you’ll be ahead of most of the other businesses out there who create their own content. Most are stuck in the world of “we have great stuff and you should buy it!”

But merely being ahead of the mediocre isn’t our goal and it shouldn’t be yours. If you’re going to put the effort into marketing your business online, you can work a bit smarter by:

1. Getting more engagement from prospective customers
2. Getting those customers primed to do business the way you want them to

A bit of extra work at the start can pay huge dividends if you understand this and get it into the majority of your online content.

For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.

Want to learn more about internet marketing and successful website design? Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.

Monday, February 13, 2017

Are You Thinking On A Higher Level?

Are you thinking higher level?
Are you doing what it takes to truly get to page one?
And when people do find you, are you engaging them?


You Need the Five


These are the five things you should be doing no matter what. The absolute basics going into 2017 that are like your meat and potatoes, your ABCs, your 8 hours of sleep, or your 30 minutes of walking every day. Here they are:

  1. A good website;
  2. A blog;
  3. Social media;
  4. Opt-In and Autoresponder; and
  5. An email newsletter

Get these things done and done well, and most businesses will thrive!

Not Many People Know What It Takes To Succeed


If you execute the five elements and find that you’re still not getting the awareness, leads and/or sales you want, what can you do?

We can help walk you through the entire process, help you identify your goals, and help you develop content. If you want to learn more about website design, read “How to Get the Perfect Website for Your Business.” This article takes you step by step in how to create the perfect website design for your Ann Arbor business including what it will take for you to succeed.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.

Meanwhile, keep the faith! When you deliver great products and services, provide terrific customer service, and let people know about it online consistently, in alignment with how they search, you will succeed!

Wednesday, February 1, 2017

Do You Have What It Takes To Succeed?

I have a question for you:

Among businesses that work with online marketing experts, what’s the ONE THING that distinguishes those that fail from those that succeed?

Hint: it may not be what you think it is...
Michigan search engine optimization


 Is it the size of their company?
    Is it their marketing budget?
    Is it the beauty of their website?
    Is it the market price of their products or services?
    Is it the state of the economy?

The answer to these questions is “nope, nope, nope, nope and nope!”
 

Another hint: you may not like what you hear…


As you may know, we’ve been in the search engine optimization game for over a decade, and we’ve represented virtually every sort of business, from “solopreneurs” in photography and financial management to large industrial companies that sell their products all over the world. We’ve had some challenges along the way, but we’ve learned from them, and now our client portfolio is packed with businesses who not only have many target keywords on page one of Google, but that also have a robust online presence that brings them a lot of awareness and leads that they can turn into sales!

So, besides that…


Now that I’m done blowing our own horn by telling you how great we are, let me answer the question that started this conversation.

In our experience, the single most important difference between clients who fail and those who are successful is this: successful clients commit to staying engaged with their marketing company and make it a “must.” Clients whose marketing presence doesn’t rise to their expectations don’t live up to this commitment.

What to know what it takes to succeed in the online world? Sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about online marketing and website design and how you can make it work for your business!

Do you have a copy of our book yet? SEO and Beyond: How to Rocket Your Website to Page One of Google! It's packed with easy to understand explanations of how all this stuff works. Heck, we wrote it so we think it’s pretty good. You can get it here:

http://amzn.to/2hGgmuM

Tuesday, January 10, 2017

5 Steps You Must Follow to Level Up Against Your Competitor!

When you know, you can examine your own online presence and take the steps you need to level up. It may not be rocket surgery, but we’ve found again and that most people don’t do the simple things they need to do to rise above the crowd.

When it comes to success, many see the mountain, but not many do what it takes to climb to the top. – Nicklaus Suino

So, Here’s the Simpleton’s Guide...


Not because you’re a simpleton, but because getting things done quickly and simply is the key to staying on your path to the top.

Step Zero: do these steps using Google. The other search engines hardly matter. Seriously.

Step 1: Make sure you’re in a “naive” browser.
That means you should either clear your browsing history or use “private browsing.” What you don’t want is a search that already knows your preferences, because then you’ll get results Google thinks you want instead of objective placement numbers.

Step 2: Type in one of your most important target keywords. Hit return. (I told you this was for simpletons).

If you sell cars, that keyword could be “buy new car [your city].” If you do nails, it might be “nail treatments [your city].” One of the things we do is website design, so we might type in “website design Ann Arbor.”

Step 3: Make a note of what sites appear on page one in the organic listings.

Step 4: For each site, record the following information...
  • URL
  • Page title
  • H1 Tags
  • Text Content
  • Source Code
  • Internal Links
  • Outbound Links
  • Inbound Links
  • Updating/New Information
Step 5: Get the same list of information for your web page related to the same target keyword.

For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.

Want to learn more about internet marketing and successful website design? Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.

Sunday, January 1, 2017

How to Attract the Right Kinds of Customers

We all know how important customer service is. There are others who sell what we sell, others who make what we make, others who provide similar services to those we provide. So almost every business is forced to compete. Some compete on price, some on quality, some on convenience, some on speed, but almost no matter which of these aspects you focus on, you still need to provide great customer service or risk two big negatives: (1) loss of prospects and existing customers; and (2) reputation losses. In today’s world of social media and global connectedness, reputation losses can be swift and brutal.

If you take the time to identify not only what kinds of customers are likely to buy what you sell, but also what kind of customers you really want to do business with and what the relationship will look like over time, then make sure those aspects are clear in your marketing, you can not only build your business, but “tune” what kinds of people you do business with and their expectations.

How Do You Do This You May Ask?


Here are some real action items for your marketing team to work on, including:
So what are some things you can do to attract the right kinds of customers for the long term?

1. Tell them what to expect. “Our process includes 7 critical steps each month that require your input.”
2. Tell them success stories. “Hey, the customers we serve best look like this ...”

Want to find out the next three action items? Learn more here.

If you'd like to learn more about how to get your online presence to grow, and how to get more awareness, leads and sales, contact us today!