Sunday, August 13, 2017

What It Takes to Be an Effective Online Marketing Company!

web design Ann Arbor

Thinking about taking the plunge into the internet age, or trying to finally crush it online?

What should you look for in an online marketing company?

Finding an effective online marketing company may be a bit more complicated than most people realize!


The Basics, of Course


Look for an established business with a real office. Sure, there are a lot of folks out there ‘doing’ website and SEO, but the truth is most of them can provide only a minimal level of excellence without a support staff and a network of related service providers.

Should I look for somebody local? Yes. It really helps to be able to sit in an office with somebody and see their facial expressions, listen to the tone of their voice, and get a sense of how they conduct themselves in person. This is doubly helpful when you run into challenges (not getting to page one fast enough, ads not running in the right places, service outages). And you’ll always run into challenges at some point if you take this on as a serious endeavor.

Get a few testimonials. Talk to their customers if possible. You can’t expect every client they’ve ever had to be ecstatic, but if there aren’t a few true believers, they may not be capable of hitting home runs.

And, most important, try to figure out their “why?” Why do they do what they do? How will they help you communicate your core mission to the world? Plain old SEO “experts” are a dime a dozen. The ones that are truly worth working with can bring something more to the table. They’re A-players who relate to the world on a deeper level, and that depth will help raise your game, too. Look for people with a clear purpose.

So, then what?


So, now you’re looking for a company that is truly a full-service provider. You want a company with an integrated system for domain registration, web hosting, website design, programming, a dedicated content management system, and expertise in content writing, SEO and pay-per-click. Otherwise, they’re basically doing the same job you’d do for yourself – grabbing third party solutions and trying to get them all to fit together. Do they really have people who are proficient in all of those different areas? 

We think you get it...


We just hear too many horror stories. Companies signing up with some anonymous “expert” who contacts them by email. Businesses paying their receptionist’s sister-in-law to design their website. Entrepreneurs getting on board with the “free website” nonsense that ends up becoming the bane of their existence. Don’t let it happen to you!

Real success online takes experience, expertise, and hard work. It’s not necessarily inexpensive, but remember: price is what you pay, value is what you get. A little time invested in knowing what to look for and asking the right questions can make the value equation work in your favor. Invest in the right partner to position your company properly online.
We’re always happy to chat with serious people who want to get their business to the next level. Feel free to call if you’d like to dig deeper into what makes an internet marketing company worth hiring.

To learn more about other helpful tips and news about SEO and web design in Ann Arborsign up for our Black Belt SEO Tips & News!


Monday, August 7, 2017

How to Make Your Website Design Look More Exciting Through Text 

Do you feel like your web page is too wordy?
                                                            
Is your text stale?

Do you want your website to look new and modern?

Is your website boring? 

If you answered “yes” to any of these questions, you may need some help! Many people make their own websites from scratch but lack the skills to make them look exciting. Anyone can make their own website, but not everyone can make a kickass one! 

Where do you start? You may think adding pictures on your site will attract more readers, but that’s not always the case. Pictures help pull people in, but if the content looks like one giant essay, no one will read it. However, the text on your website is very important. Use friendly, everyday terms when writing and ensure that your text is easy to read.                                                                                                     
After sitting down with one of our clients, we came up with a new website design for their business that is visually friendly while also showcasing original, compelling text content. After making these changes to their site, they began receiving more calls. Keep in mind, it’s not always enough to get people to your website, you have to keep them there! 
                                                                                                                                                
You’ve probably heard about the benefits of SEO, but SEO is only half the battle when gaining more clients from your website. You must have a visually appealing website design to attract potential clients. Wouldn’t it be great if a client told you they decided to contact you because of their experience with your website? Having a visually appealing website helps boost your company’s credibility, and this will allow you to create lasting relationships with your clients. Your website is often the first impression for your company and it has to be stellar!                                  

As for the website text, it must be clear and concise. The use of large and bold text helps draw attention to your content. It makes the reader assume the content is important and therefore more likely to continue reading. You want your text to take up valuable real estate space. They say a picture is worth a thousand words, so make your text encompass the space like a photo. Below is an example of how one of our clients is putting their best foot forward: 
                                                            
What’s great about having us manage your website is you can have the peace of mind knowing it’s getting done by professionals. We specialize in website design by sitting down with you one on one to figure out your wants and needs. We build lasting relationships with our clients so you can do the same with yours. Here are a few more tips to make your website kick ass! 
                                                            
Chopping up Text 
A paragraph should be no more than 5 - 7 sentences. You want to keep the text quick and to the point. Clients make decisions very quickly and if your content looks like too much to read and sort through, they will move on to another site. 
                                                            
Making your page look inviting
There are many tools to make your text look exciting. Companies are using bold text as the new anchor for their homepages instead of the traditional stock photo. Making your text bold creates importance and emphasis, but what about turning it into art? Make a grid layout to allow click through and be more interactive. Even give your text some flare with Merz- type style to give a nod to the history of graphic design. Artist Kurt Schwitters invented this style to describe his work made of scavenged fragments and objects. Also described as any material that can be used for artistic purposes. 

Easy to navigate
Creating a clear hierarchy is important to help your client navigate your page. When visiting your site for the first time, clients take a full scan of the page and decide where they should click first. Through your choice of typography, you can guide the customer where to go. A good website shows the client where to start and what to read. 


We’ve helped many businesses like yours here in Ann Arbor. They gained the traction they needed to boost their sales and keep their business growing. Our client Steve Mussio said it best, “The owner, Nick, is willing to meet you face-to-face, listen to your concerns, and meet your needs. Let Nick and his team at SEO Ann Arbor help you increase your business opportunities. They are experts in marketing and will take you to the top! SEO Ann Arbor is important part of my business!”
                                                            
If you would like local help with your website design for Ann Arbor, call Michigan SEO Group at (734) 619- 0736 to arrange a time to meet or get your questions answered. If email works best for you, contact us at: info@michiganseogroup.com
                                                                        
Let’s sit down, have some coffee, and let Michigan SEO Group get to know you!                            
                                    
                        

Monday, July 31, 2017

Online Presence Could Be Your Missed Opportunity!

web design Ann Arbor

In our professional presentations lately, we’ve been running into this kind of thinking:

“Hey, I know you talked about all the ways people are succeeding online, but we get all our new business from referrals/networking/trade shows.”

“Why should I invest in a powerful online presence when nobody else in my industry is doing it?”

“There’s no way I’ll get new business from Facebook/Twitter/LinkedIn. None of my business connections are on there.”
That sounds convincing enough, but the truth is, these are really just business people playing defense. They don’t know what they don’t know, and they’re worried about spending money on something they don’t understand. Which is fair enough, but there’s huge opportunity being missed.

Let’s explain.

You get all your new business from referrals/networking/trade shows 


What you actually mean to say is that you’ve put all your efforts into those methods, and little or none into online methods. Most business to business connections probably do happen in those old-school ways, but the truth is, you don’t know how much more business you might get if you develop a strategic online presence. 

Insider’s tip: The process of developing powerful online content often helps you discover new ways to talk about what you do even in your existing marketing channels! 

Nobody else in your industry is doing well online 


We actually hear that. Is it really your reason for not building out your web presence? If so, that suggests you think doing what everybody else is doing is the path to success. But, are they really that successful? 

If you conquer the online space in your field, it will be harder for the next guy, and you may discover that there’s a huge, unexplored world of potential business out there that’s being missed with the usual methods.

Insider’s tip: Even if you’re “not online,” you’re online. A determined searcher can almost always find information about your business. Why not take control of what’s out there and start getting more of the right kind of prospects to contact you?

None of your business connections are on Facebook/Twitter/LinkedIn


We have two responses here. One is that the point of outside marketing is to reach NEW customers. If your current business connections aren’t on a platform, that absolutely doesn’t mean that other potentially interested business people might not be on there. The other is that – through real experiences – we’ve become agnostic about which platforms will capture new interest for a particular kind of business. We’ve been stunned to see how much new hard core industrial business we got for a client on Twitter when everybody thought it was just for posting about politics and celebrities. That kind of thing has happened on Facebook and LinkedIn as well. Don’t write off a platform until you’ve actually put a reasonable amount of effort into it.

Insider’s tip: Don’t just jump into posting about your idea, product or service. First, check on what the most successful online players are doing on that platform. Listen, business is hard enough without having to reinvent the wheel again and again. Copy what works. When you’re rich, then you can start getting creative fulfillment at work.

Contact Experts For Web Design in Ann Arbor!



Want to learn more about internet marketing and how to optimize your website using SEO? Call the experts for web design in Ann Arbor at (734) 619-0736 to arrange a time to visit or get your questions answered by our experts! If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.

Saturday, July 22, 2017

Online Marketing Trends Dominating 2017

Are you doing everything you can online to help grow your business?

Are you too busy handling everyday administrative tasks to focus on online marketing?

Are you worried that spending extra time and money on online marketing isn’t going to produce leads, sales, or new clients?

According to Forbes, you shouldn’t feel pressured to use all of the marketing tools available to you, but you should stay on top of the latest marketing trends to stay competitive in your industry!


Here are some trends that really took off in 2016 and are expected to keep rising in 2017:
  1. Augmented Reality – Many companies are busy developing new, interactive apps to promote their brand.
  2. Live Video Streaming – You can live-stream on virtually every social media platform, including Facebook, Instagram, and YouTube!
  3. Data Visualization – Infographics make it easier for online consumers to process information. There are dozens of tools to make these infographics available, and businesses can gain a lot from using them!
  4. “Dense Content” is key! – If you’re doing online marketing already, then you know that the attention span of the average online consumer is low. More people are scrolling through social media feeds without really reading what they’re seeing, and sharing articles after only reading a headline. In response, “more marketers are learning that dense content is key, making every line and every word count”, according to Forbes.
If you haven’t heard of two or more of these trends, don’t worry! That’s what Michigan SEO Group is for! We work hard to stay on top of all the latest trends in online marketing in Michigan so you don’t have to.

Our team of experts in SEO, web design, and social media management are always looking for new and exciting ways to promote our clients and help them grow their businesses. We want to help you, too!

When you work with us, we do all the hard work for you, so you can spend more time on the continuing success of your business. If you want to ramp up your online marketing game, it’s time to give us a call!

Saturday, July 15, 2017

Engaging Social Media!

Are you having a hard time getting engagement on your social media platforms?

Want to boost your social media presence?

Do you want more likes, comments and shares?
social media ann arbor

We’re big fans of doing what works rather than chasing the latest fad or esoteric theory, and we’re going to share some of the useful highlights with you. If you’re in business or you work for somebody who needs help getting the word out, these simple ideas may help inspire you!

Did you know…

Hubspot says the best times to post on Facebook are:

12-1 pm on Saturday & Sunday
3-4 pm on Wednesdays
1-4 pm on Thursdays and Fridays

Did you know…

Facebook says you should:
Start conversations by asking questions and responding
Reward your audience with exclusive content
Vary your post type - users don't engage the same way with every post

Did You know … 

That some of the most engaging social post types are:

One Little Known way to [solve a problem]: solution
Caption This! [Photo/Video]
Fill in the blank. My [activity] must-have is _______.
"Like" for [Option 1]. "Share" for [Option 2].
If [enticing scenario], I would __________.
"When [problem or situation is occuring], I _________.

And, don’t forget to…

Repurpose your posts for:
Different platforms – website, blog, social media platforms and video
Different learning styles – skimmer, in-depth reader, video watcher, infographic

Experts for Social Media in Ann Arbor!


Want to learn more about how to make your social media posts more engaging? Sign up for our newsletter today! We’ll share breaking S.E.O. news, Kung Fu marketing tips, and kick-ass success stories with you.

Still have questions? Call our experts at (734) 619-0736 to arrange a time to visit or get your social media questions answered. 

Saturday, July 8, 2017

Why Google Hates Your Website, and How You Can Fix It!


If you’ve done any kind of online marketing for your business, you’re probably familiar with the basic concept of SEO.

However, do you realize there’s more to it than simply adding keywords to your website and posting on social media?

If you’re not satisfied with the growth of your business, you’re not alone! Many business owners find that they need to make a serious changes to their online marketing to be successful.

If you’re not showing up on Google or other search engines, there are several things you can do to fix this problem and start getting more calls and emails, and hopefully start making more money.
  1. Update your website design – If your website design looks stale, or isn’t aesthetically pleasing, consumers won’t want to spend time on it. Additionally, Google is penalizing websites that aren’t responsive, or able to be viewed on phones, tablets, and other mobile devices.
  2. Make sure your internal links are strong – At Michigan SEO Group, we work on this every day! You should use links between relevant pages on your own website on every new piece of content you post. Google also likes to see you linking to authoritative websites (think “.org”, “.edu”, etc.) to show that you’re including quality information on your website.
  3. Offer a lot of value on your site – All the content on your site should offer valuable advice, answer questions, and encourage interaction. If your content is worth reading and sharing, Google will see that and raise your search position.

Trust Michigan SEO Group with Your Online Marketing in Michigan!

If you think you need to step up your online marketing game, we can help! We have a team of friendly and enthusiastic experts in SEO, website design, and social media who want to help you achieve success!

We’ll work with your goals in mind to help you grow your business. To get started, or to have a conversation with us about your business goals, contact us today!

Saturday, July 1, 2017

Web Design Guidelines Everyone Should Follow!

What are web design guidelines?

Should I follow them?

Are these guidelines necessary?

Web design guidelines will help you create a clear and concise outline of what you should focus on first in the design process. We’ll tell you exactly what you need to know and how you can prepare yourself for a website redesign. It can be a lot of work, but if you want your website to be an effective part of your marketing, it’s worth every effort. 
web design Ann Arbor

To give you an accurate estimate for your new website, we basically need to know three things:

  1. How many pages will your new website have?
  2. What will each of them do?
  3. What do you want it to look like?

How many pages will your new website have?


Barring any special functionality, it typically requires more work to create a website with 100 pages than one that has 5 pages (thank you, Captain Obvious!). Therefore, it’s important for us to have a fairly accurate idea of the number of pages you’d like to have on your new site.

What will each of them do?


A simple website for a small business typically consists of 5-10 pages that each display a few paragraphs of text along with 1-2 images. Some websites and web pages contain special functionality, such as a product estimator, e-commerce capability, members only sections, etc.  If you want your website to do anything like that, you’ll need special programming services, so we need to know what that is and how you’d like it to work.

What do you want it to look like?


Do you have anything specific in mind for the way you want your new website to look?  A good place to start would be to find some other websites that you like. Sometimes it’s helpful for us to know what you don’t want your site to look like (i.e. “here’s a website I hate – don’t make mine look anything like that!”)

Color and mood preferences are also helpful, as well as anything else you might have in mind for your new site. 
Some people are very specific about what they’re looking for, while others only have a general idea and give us little more than a few clues our designers can use to fill in the blanks and come up with a kick-ass design.

Our Web Design Recommendations


Here are our recommendations, based on best practice and years of experience:

Remember the 80/20 rule. Focus 80% of your time on the content, and 20% on the look. Most people obsess on the look and neglect the content. Yes, you want your website to look nice, but it’s the content that’s going to drive results. Don’t make SEO an afterthought. Too many people obsess on the look of their site, and only when it’s complete do they ask, “Will my website show up in the search engines?”  If SEO is important to you (and it should be), then make SEO a priority right from the start.  If it’s important, SEO should be driving the content and design, not the other way around.

Do you have questions about your current website? Are you considering updating your web design for your Ann Arbor business? Do you want more visibility for your business?


Please email or call us if you’d like to go deeper on any of these topics.

Monday, June 12, 2017

THIS is Why You Need Professionals

It’s story time! Are you ready? Do you like scary stories? We’re going to tell you one that’s worth hearing! This is a bit long, but it illustrates a critical point that we make to our clients (and potential clients) all the time...

*This* is why it makes sense to have business class web hosting.

*This* is why it makes sense to go with a local company that knows what they are doing on all fronts (hosting, programming, design, and SEO), and has your best interests in mind.

*This* is why you don't let "creative" people create your website on the platform du jour because it's "easy" with little or no thought to maintenance, backups, or security.

The names have been changed to protect the innocent, but this is real.  It actually happened.  Please make sure you are working with competent and reliable professionals so it doesn’t happen to you.

Here’s the story:

Anonymous Marketing Company [AMC]:  Hey, Michigan SEO Group, Client X’s website is messed up. We think you are hosting it.  Can you restore it from a backup?

Us:  Sure, we can take a look at that!  Hmmmm, it looks like we used to host it, but you guys moved the web hosting away from us last year.  We have backups of what was hosted on our server, but nothing since you redesigned the site using WordPress and moved the hosting elsewhere.  You’ll have to check with the new hosting company for recent backups.
AMC:  Oh dear, we’re waiting to hear back from their web hosting firm, but apparently they didn't sign up for a hosting plan that includes backups.

Why someone would even offer a hosting plan without backups is a mystery to us. Do you see the problem here? There was nobody in their marketing or hosting company with a sufficient professional mindset to make sure the client’s best interests were protected.

If you’re committed to truly doing the best you can for your company, make sure you have: (1) robust, redundant web hosting; (2) a website installed in a professional, SEO friendly, content management system; (3) automated backups; (4) a professional website design that does more than just look good, but also utilizes current best practices for user engagement and analytics; (5) consistent, thoughtful SEO to make sure your website appears as high in the search results as possible and stays there; and (6) a dedicated person or team making sure that the technology is monitored, fully functioning, and updated regularly.

Website Design in Ann Arbor: Contact the Experts!


We know this sounds like a lot of work, it is!  But if you'd like more clarity about any of these things or if you'd like to explore what it would be like to work with SEO Ann Arbor, please contact us! We’re committed to our clients’ online success!


To learn more about other helpful tips and news about SEO and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

Thursday, June 1, 2017

The Big Mistake Almost Everybody Makes

Here’s a quick “reality check” from Big Don Prior. 

Who’s Don Prior? 

He’s the one telling you how it’s going to be!

This SEO business can be tricky.  There are lots of moving parts.  There’s your website, blog, social media, online reviews, web hosting, and much more.  All these need to be monitored, optimized, and maintained.  It’s a lot of work, but someone’s got to do it. Your friends at SEO Ann Arbor are experts when it comes to SEO and everything that encompasses it!
website design Ann Arbor

Most people think that their website is a “fire and forget” situation. Once it’s up and running, they’re good to go and they don’t need to do anything else. 

That’s a mistake.  Big mistake.  Huge.

Except the Successful People 

If you don’t continually check the results, you won’t wind up where you want to be.  Updates need to be applied. Content needs to be updated. Results need to be checked.  People who are successful online make this part of a continual process. Not a one-time deal. There is no “set and forget” going on with the A players.

There are things that are beyond your control. Most people want their website to show up on the first page of Google, but Google periodically changes the rules of the game, and they do so with no notice to you and me. That’s why you need to monitor it, pay attention, and fix the issues that pop up. Or have someone monitor it for you.

We’ve seen Google stop indexing a bunch of pages on particular websites. Something like this can adversely affect your search engine rankings, especially if Google decides to stop indexing 50% of the content on your site. Fortunately for our clients, we keep an eye on just this kind of thing.

When was the last time you logged into Google webmaster tools to check the status of your site?  Even if you did, they aren’t going to tell you what the problem is.  They basically say “we stopped indexing a bunch of pages on your site.  You figure out why, because we aren’t telling!”  Usually this requires someone with a high level of proficiency in web design, web hosting, and SEO to figure this out.  Again, our customers are covered.

So How Are YOU Doing?

As Google continually changes the game, we’re on the case, monitoring how the changes may effect your search engine rankings. In some cases maybe what’s needed is an upgrade to your site to use https (secure hosting). In others it may be ensuring that the name of your site is referenced consistently (either with or without the “www” at the beginning of the domain name). Sometimes your site just needs to be resubmitted to Google and the other search engines. Other times, there are changes that need to be made to your content, hosting platform, or internal linking strategies. 

We have all this covered. Our customers have people for that. 

Do you?

Website Design in Ann Arbor: Contact the Experts at SEO Ann Arbor Today!

Want to learn more about internet marketing and successful website design? Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.


For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.

Wednesday, May 31, 2017

Find the Right Contractor to Install Your Air Conditioner in Ann Arbor

Are you having a hard time finding a reputable contractor who will install an air conditioner in your Ann Arbor home? 

Don’t get misled. We can help you!

We’re great friends with a local HVAC contractor, CMR Mechanical. They believe in meeting customer needs to 100% satisfaction. They’re committed to providing you with the highest level of service and installation in the industry. In fact, they put a 100% Satisfaction Guarantee for equipment and all services in writing. 

“I’m a first-time homeowner. I’ve heard a lot about some of the trades: how they come late or jack up the bill, etc. Not the case with CMR! Charlie was on-time and wrote out literally everything he did, as well as called me at work to explain it. They were on time, did what was asked and charged exactly what they promised. I couldn't have asked for anything more!”

Kevin, Ann Arbor

“Our house was built in 1950 and it didn’t have central air conditioning. Once we decided to remedy the situation, Andy Bobo from CMR promptly came out and wrote up an estimate. He scheduled our install within a week and was very responsive (even texting me directly with updates).

During the installation, the power went out for the whole neighborhood. This meant they couldn't complete the job...on the hottest day on record this summer! Andy called me immediately and told me to text him when the power comes back on. When the power came back – he sent someone, after hours, to complete the job within an hour!

We would definitely recommend CMR. All their employees were professional and kind. Great customer service and results. Thank you!”

Laura, Ann Arbor


Now, that’s customer service! Going above and beyond the call of duty is an everyday occurrence, not just something that happens once in a while. Want the best people for the job to install an air conditioner in your Ann Arbor home? Call CMR Mechanical today at (734) 424-1560.

Monday, May 15, 2017

Are You an A Lister?

What are the “A-lists”? They’re those annoying services like Yelp!, Zillow, Angie’s List, homeadvisor.com, and so many others that fill up the top slots on your search results when you just want a local company to help you out!

What are the “A-listers?” They’re those wonderful businesses who recognize that some part of their business comes from referrals from the A-lists. They realize that part of a robust online presence is making sure you’re included on the A-lists, and that your listings are as current and correct as possible!

best seo company ann arbor

Organic is Good, Ubiquitous is Better!


We work very, very hard to get our clients on page one of Google search results for their target keywords. When our clients are engaged in the process and help us create useful, compelling content, they always get there. And every single one of those clients tell us that they’ve seen increases in their business ... a little, a lot, or a massive, overwhelming increase. That is a truly wonderful phone call to have!

But it’s critical to understand which listing services (1) show up near the top of page one for your target keywords; and (2) provide good referral opportunities for potential customers looking for businesses like yours.

Go Ahead, Take a Look!


Take a quick look at Google results for your market. If you offer custom hand-made jewelry, type that in and see what shows up. If you’re a great plumber, type in something like “plumber near me” and see which A-lists show up. Whatever your business, you should know who occupies that precious territory on the top half of page one.

You should also reflect on what kinds of referrals you get. Are you part of an organization that gives you specific email or text referrals? We’ve worked with therapists who get a lot of their referrals from Psychology Today online. We’ve worked with trades people who get referrals from Angie’s List. We’ve worked with disaster restoration companies that get referrals not just from their corporate franchise website, but also from specific restoration sites that have found a way to show up high in Google results.

If you find a few A-lists that fulfill both criteria listed above, make sure you sign up with them right away! That will help make sure people can find you if they first click on the A-list player on the top half of a Google search results page. But don't stop there. In addition to making sure you're an A-lister, be sure your site is optimized for search results, make sure your blog is helpful and healthy, your social media is active and engaging, and your business listings are all up to date.

Want the Job Done Right the First Time? Contact the Best SEO Company in Ann Arbor!


Want to learn more about internet marketing and how to optimize your website using SEO? Call the best SEO Company in Ann Arbor at (734) 619-0736 to arrange a time to visit or get your questions answered by our experts! If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.

Monday, May 1, 2017

Elements of Great Website Design!

At SEO Ann Arbor, we’re your experts when it comes to website design in Ann Arbor and the surrounding areas. We have your best interests in mind and want to see you succeed in the online world! We’ve compiled a list of the website design elements and trends you should keep in mind:

1. Unique Typography


website design ann arborAccording to Hubspot, “When you create your company's brand, your choice in typography can provide subtle hints about who you are. Are you fun or serious? Functional or informational? Regardless of what font you choose, be sure that your designer considers its applicability across browsers and computers. Choosing a font that is not supported by common browsers and computers could mean that your website displays awkwardly on different devices.”

 2. Ribbons


Want to showcase important information? Do you want to grab your viewers’ attention quickly? Ribbons are mostly used for highlighting important text on the web page. If you’re having a hard time grabbing visitor’s attention you may want to consider this!

3. Background video


Do you want to tell people what you’re all about? Do you want to make personal connections with your customers? A video can help tell your story by significantly reducing the amount of text on your page, making it visually more appealing to look at!

Learn more about elements of great website design in Ann Arbor by reading more on our website! Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us.

Monday, April 17, 2017

How to Step Up and Truly Make a Difference!

What sets you apart from your competition?

Are you getting your point across?

Are you afraid of sharing your true self with the world?

SEO Ann ArborThat could be a big mistake if you’re trying to develop deep relationships with the people you do business with. People are more likely to bond with you because of a deep shared sense of “why,” not just because you sell widgets they want. And since we’ve been paying attention, we’ve noticed that a lot of great business relationships start not because of common needs, but because of common beliefs or passions.
    

Pepper in Your Purpose


We aren’t suggesting that you cynically deploy your beliefs to make more money. That may help a bit in the short term, but we believe the best stuff in the world comes from living to your highest purpose and sharing that purpose with others. In the marketing world, while you can never get completely away from addressing your customers’ wants and needs, you can “pepper in your higher purpose” (a phrase we borrowed from the inimitable Charly H. Caldwell II). People will pick up on it and pursue your products or services with a deeper drive because they sense that you support a similar world view to theirs. So what are some ways you can let people know what you believe in your marketing?
 Here are a few:

  1. Start your videos with phrases like “I believe…” or “This is who I am…” Just be sure you’re telling the absolute truth.
  2. Borrow famous quotes from people who believe as you do.
  3. Explain how your particular approach evolved out of your world view.
  4. Ask a happy customer to tell the story of your shared “why.”
  5. Make sure your “elevator speech,” your “one-minute business commercial,” your logo and your tagline all contain elements of your deeper purpose.
     
Authenticity marketing can be a bit harder to develop at first. Trying to fit your world view into your marketing tactics can be daunting, and if you let yourself give in to the temptation to take the easy way out, you’ll find that your materials may seem bland or inauthentic. Don’t be afraid! Some people may not react well to your beliefs, but it’s almost a certainty that unless you are filled with hate or negativity, there will be many, many people who do bond with you powerfully because of your clearly expressed beliefs.

We Can Help…


If you find the process of building an authentic marketing plan too daunting, we can help! We have a highly evolved process for delving into who you are and who you serve. Together we can build a campaign that could transform the message you are sending with your online presence.

At SEO Ann Arbor, we love helping people succeed, so if you’re struggling to get to the level of your dreams, we’d love to have a chat! Call today! (734) 619-0736

Monday, April 10, 2017

Decoding SEO: Get The Facts From Our Experts!

There’s so much information out there about SEO that it can be overwhelming to try to sort out what’s factual, what’s false, what’s helpful, what’s not helpful, and what’s just too complicated to understand unless you’re in the field.

Here are a few “bottom line” facts and tips that we encounter frequently. Hopefully they’ll be helpful to you!

Your Domain Name Matters!
internet marketing ann arbor


If you’re Coca-Cola or CNN, you can use your name as your domain name and be fine. For most smaller companies, however, you shouldn’t overlook the SEO value of getting a domain name that includes your top keywords. It’s a super-fast, almost free way to get traction on the search pages.

Ignore Internal Links at Your Peril!


Are you linking from your most prominent pages to other less prominent but still relevant pages? Are the links working? Is the link anchor text appropriately keyworded? Does the progression of information from one page to the next linked page make sense?

You might be surprised at how many businesses build websites and add info over time without thinking about the user navigation experience. Those who remember their visitors often forget the search engine robots. Make it easy for both to navigate your site and understand what they’re seeing!   

Check on your Keywords Regularly!


For gosh sake, please keep tabs on your keywords! Once is not enough! After you research how people are searching for your products or services, keep track of how you rate for those keywords. Pay attention and actually work on optimizing your relevant pages to improve your rankings.

But don’t stop there. Every few months, dig back into the keyword tool to find out if search habits have changed. You might have page one presence for all your target keywords, but if the world has moved on and nobody’s looking for you in that way anymore, your traffic is going to suffer. Refresh your highly targeted keyword list regularly … you’ll be glad you did!

Internet Marketing for Your Ann Arbor Business That Matters!


Want the full details? Sign up for our newsletter today! We’ll share breaking S.E.O. news, Kung Fu marketing tips, and kick-ass success stories with you.

Still have questions? Call our experts at (734) 619-0736 to arrange a time to visit or get your internet marketing questions answered.

Monday, April 3, 2017

Is Your Website Mobile Friendly? Consider This!

Is your website mobile friendly?

Can you navigate your website easily?

Are you worried that your website visitors click away too fast?

Mobile friendly websites are important and for a very good reason ... Usability!

Almost everyone has a smartphone nowadays. If it’s not in your hand, it’s attached to your hip.
Website design Ann Arbor

Can your customer easily navigate your website? When converting your website from a desktop version to a mobile design, you must revisit your “clickable” elements — links, buttons, menus, etc. — and make them “tappable.”

You must rework your buttons to ensure there won’t be any confusion. Websites viewed on desktops have a hovering function, whereas on mobile you can’t hover. It’s all done by the tap of your finger!

What else should you consider? Read our article on “What You Should Think About When Creating a Website Design for Mobile Devices.”

To learn more about mobile website design for your Ann Arbor business, visit our website for more information. Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us.

SEO and Giving Back!

We’ve talked about this before, but at Network Services Group (NSG) and Michigan SEO Group (MSG) we try to run our business based on principles.  One of the most powerful principles that we’ve found is that consistent effort performed over the long term produces amazing results.  Consistency pays dividends.

SEO Ann Arbor
Nick Sunio, NuStepping to end Alzheimer's on The Longest Day.

This is especially true for the work we do for our customers, but it’s also true in many other areas, and with life in general.  Want to lose weight?  We all know what we need to do – eat healthy and exercise.  That’s not the hard part.  What’s hard is doing it consistently.

One thing that we’d like to do more of is giving back.  We feel blessed to be able to help our clients doing work that we love, but we also love supporting other worthy causes and doing our little part to make the world a better place.  Giving back.


In the past we’ve supported many worthy causes.  We’ve participated in the ALS ice water challenge.  The 22 push-up challenge to support veterans who suffer from PTSD.  Habitat for Humanity.  We’ve also worked with, and made donations to other non-profit organizations such as the Brain Injury Association of Michigan, Partners in Personal Assistance, and the Humane Society of Livingston County.
Our Internet Marketing Directors working on Habitat for Humanity.

We will continue to participate in, and make donations to support charitable causes that are near and dear to our hearts.  While we can’t say yes to everything, we do want to step up and make giving less of something we do on an ad-hoc basis, and more of something we do on a regular basis.

To that end, and applying the principle of consistency pays dividends, we are going to be making regular monthly donations to worthwhile causes.  We are going to start off by giving $200 per month to causes that we hold near and dear to our hearts.  We realize that this isn’t a huge amount of money, but it’s a start.  It’s something we feel we can do every month on a consistent basis, and we can always look for additional opportunities to donate when we have the additional time and resources to do so.

We’ll be picking causes that our principles hold near and dear.  We’ll also ask for input from our team members, so we can support causes that they love.  It’s just one more reason for them to feel good about the work they do here. 

Who knows?  Maybe we’ll get some publicity.  Maybe some of the people we know will see us doing our bit, and it will encourage them to do theirs.  But more importantly, we want to feel good about supporting these causes, and hopefully our humble donations can help make a difference.

A wise man once said that making a difference in the world means that other people need to know what you did.  That’s why we’re putting this out there.  We’re going to do it.  We’re going to feel good about it.  We hope that you will join us.

Monday, March 20, 2017

5 Ways to Take Your Website to the Next Level!

Is your website fresh or stale?

How can you tell?

Well, are you getting leads?

Is your business on the upward path to growth in 2017?

We're dedicated to helping people succeed on the Internet. The people we work with are successful and passionate about what they do, but sometimes just need a little help getting the word out.

website design Ann Arbor
Here’s what you need to do to step up your game:

  1. Google loves fresh content – Do you consistently write new content? Google notices if your website hasn’t been updated recently.
  2. Keep your website engaging – Do you have an opt-in? Are people filling out your contact form? If not, chances are your visitors aren’t finding what they need.
  3. Simple design – Is your website hard to navigate? Do you have a lot of bells and whistles so to speak? You should make it easy to find the information a potential client would be looking for.
  4. New Photos – Pictures are worth a thousand words and help put a face to your business!
  5. Pop ups – Pop ups are annoying! If your visitors’ average time on your page is low, this could be why. Avoid pop-ups at all cost!

What to learn more about why your website could be considered fresh or stale? Read about our website design tips!

Do you want to learn more? If you are still having trouble figuring out whether your website design is in need of a face-lift, we’re here to help! To learn more about how to get the best return on your marketing investments and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

Monday, March 6, 2017

Why It’s Important to Communicate with Your Best Customers!

How do I know what to write about in my blog?
 

How do I communicate with the right people ... those who are great to do business with?
 

I can create a plan for my online content, but how do I frame the content for best results?
website design Ann Arbor


Even among our clients who are most engaged in creating online content, some say: “I know the topics I should write about, but I’m not sure exactly what to say about them.” It's true that your topics should relate to your target customers’ key pains and problems. If you focus on those and write from their points of view instead of your own (don’t “we” all over yourself), you’ll be ahead of most of the other businesses out there who create their own content. Most are stuck in the world of “we have great stuff and you should buy it!”

But merely being ahead of the mediocre isn’t our goal and it shouldn’t be yours. If you’re going to put the effort into marketing your business online, you can work a bit smarter by:

1. Getting more engagement from prospective customers
2. Getting those customers primed to do business the way you want them to

A bit of extra work at the start can pay huge dividends if you understand this and get it into the majority of your online content.

For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.

Want to learn more about internet marketing and successful website design? Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.

Monday, February 13, 2017

Are You Thinking On A Higher Level?

Are you thinking higher level?
Are you doing what it takes to truly get to page one?
And when people do find you, are you engaging them?


You Need the Five


These are the five things you should be doing no matter what. The absolute basics going into 2017 that are like your meat and potatoes, your ABCs, your 8 hours of sleep, or your 30 minutes of walking every day. Here they are:

  1. A good website;
  2. A blog;
  3. Social media;
  4. Opt-In and Autoresponder; and
  5. An email newsletter

Get these things done and done well, and most businesses will thrive!

Not Many People Know What It Takes To Succeed


If you execute the five elements and find that you’re still not getting the awareness, leads and/or sales you want, what can you do?

We can help walk you through the entire process, help you identify your goals, and help you develop content. If you want to learn more about website design, read “How to Get the Perfect Website for Your Business.” This article takes you step by step in how to create the perfect website design for your Ann Arbor business including what it will take for you to succeed.

You can even sign up for our Black Belt SEO Tips & News! We report on the latest in SEO news and research findings.

Meanwhile, keep the faith! When you deliver great products and services, provide terrific customer service, and let people know about it online consistently, in alignment with how they search, you will succeed!

Wednesday, February 1, 2017

Do You Have What It Takes To Succeed?

I have a question for you:

Among businesses that work with online marketing experts, what’s the ONE THING that distinguishes those that fail from those that succeed?

Hint: it may not be what you think it is...
Michigan search engine optimization


 Is it the size of their company?
    Is it their marketing budget?
    Is it the beauty of their website?
    Is it the market price of their products or services?
    Is it the state of the economy?

The answer to these questions is “nope, nope, nope, nope and nope!”
 

Another hint: you may not like what you hear…


As you may know, we’ve been in the search engine optimization game for over a decade, and we’ve represented virtually every sort of business, from “solopreneurs” in photography and financial management to large industrial companies that sell their products all over the world. We’ve had some challenges along the way, but we’ve learned from them, and now our client portfolio is packed with businesses who not only have many target keywords on page one of Google, but that also have a robust online presence that brings them a lot of awareness and leads that they can turn into sales!

So, besides that…


Now that I’m done blowing our own horn by telling you how great we are, let me answer the question that started this conversation.

In our experience, the single most important difference between clients who fail and those who are successful is this: successful clients commit to staying engaged with their marketing company and make it a “must.” Clients whose marketing presence doesn’t rise to their expectations don’t live up to this commitment.

What to know what it takes to succeed in the online world? Sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about online marketing and website design and how you can make it work for your business!

Do you have a copy of our book yet? SEO and Beyond: How to Rocket Your Website to Page One of Google! It's packed with easy to understand explanations of how all this stuff works. Heck, we wrote it so we think it’s pretty good. You can get it here:

http://amzn.to/2hGgmuM

Tuesday, January 10, 2017

5 Steps You Must Follow to Level Up Against Your Competitor!

When you know, you can examine your own online presence and take the steps you need to level up. It may not be rocket surgery, but we’ve found again and that most people don’t do the simple things they need to do to rise above the crowd.

When it comes to success, many see the mountain, but not many do what it takes to climb to the top. – Nicklaus Suino

So, Here’s the Simpleton’s Guide...


Not because you’re a simpleton, but because getting things done quickly and simply is the key to staying on your path to the top.

Step Zero: do these steps using Google. The other search engines hardly matter. Seriously.

Step 1: Make sure you’re in a “naive” browser.
That means you should either clear your browsing history or use “private browsing.” What you don’t want is a search that already knows your preferences, because then you’ll get results Google thinks you want instead of objective placement numbers.

Step 2: Type in one of your most important target keywords. Hit return. (I told you this was for simpletons).

If you sell cars, that keyword could be “buy new car [your city].” If you do nails, it might be “nail treatments [your city].” One of the things we do is website design, so we might type in “website design Ann Arbor.”

Step 3: Make a note of what sites appear on page one in the organic listings.

Step 4: For each site, record the following information...
  • URL
  • Page title
  • H1 Tags
  • Text Content
  • Source Code
  • Internal Links
  • Outbound Links
  • Inbound Links
  • Updating/New Information
Step 5: Get the same list of information for your web page related to the same target keyword.

For more in depth news on how to stay on top, sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about how to stay on top and website design in Ann Arbor.

Want to learn more about internet marketing and successful website design? Call our experts at (734) 619-0736 to arrange a time to visit or get your questions answered. If you’re more comfortable with email, you can reach us at info@seoannarbor.com or just contact us here.

Sunday, January 1, 2017

How to Attract the Right Kinds of Customers

We all know how important customer service is. There are others who sell what we sell, others who make what we make, others who provide similar services to those we provide. So almost every business is forced to compete. Some compete on price, some on quality, some on convenience, some on speed, but almost no matter which of these aspects you focus on, you still need to provide great customer service or risk two big negatives: (1) loss of prospects and existing customers; and (2) reputation losses. In today’s world of social media and global connectedness, reputation losses can be swift and brutal.

If you take the time to identify not only what kinds of customers are likely to buy what you sell, but also what kind of customers you really want to do business with and what the relationship will look like over time, then make sure those aspects are clear in your marketing, you can not only build your business, but “tune” what kinds of people you do business with and their expectations.

How Do You Do This You May Ask?


Here are some real action items for your marketing team to work on, including:
So what are some things you can do to attract the right kinds of customers for the long term?

1. Tell them what to expect. “Our process includes 7 critical steps each month that require your input.”
2. Tell them success stories. “Hey, the customers we serve best look like this ...”

Want to find out the next three action items? Learn more here.

If you'd like to learn more about how to get your online presence to grow, and how to get more awareness, leads and sales, contact us today!