Tuesday, December 27, 2016

How Can You Find a Trusted Roofing Contractor in Ann Arbor?

Your roof protects your home and furniture from rain, snow and wind. Some of our clients worry that they’ll call a roofing contractor who doesn’t show up on time, or who does low quality work. Why take this chance? Call our friends at Wilderness Construction if you want a roofing contractor in Ann Arbor that you can trust!

Missing, curling, or discolored shingles may show that your roof is failing. Even with no moisture inside your home, your roof could be leaking, causing damage to the plywood deck, framing, or insulation. It doesn’t take long for water to cause expensive damage or even mold inside your attic. Many older roofs are not properly ventilated and lack proper ice and water protection. Poor ventilation, poor ice and water protection and poor attic insulation could cause your roof to fail!

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If you're looking for a trustworthy roofing contractor in Ann Arbor, call Wilderness Construction for a free no-obligation roof evaluation. Their roofing experts will come to your home, do a careful inspection, and give you a free written evaluation.

Nick (co-founder of SEO Ann Arbor/Michigan SEO Group) hired Wilderness to finish the basement in a house he’s renovating, and found that, “They were timely, courteous, and did great work! I liked their work so much, I hired them to do replacement windows, floors, and the roof!”

As one of the most trusted roofing contractors in Ann Arbor, Wilderness offers great brands like Atlas, Owens Corning, and Tamko. You house could be the best protected, best looking home in your neighborhood!

Call them today at 734-429-0616 to find out how they can help with your roofing needs. Be sure to tell them that SEO Ann Arbor sent you!

Monday, December 12, 2016

Are You Getting a Good Return on Your Marketing Investment?

Are you getting a good return on your marketing investment (ROMI)? It turns out that a lot of clients come to us and they just ... don’t know! Their marketing strategy has been, basically, the “hope” strategy ... they do some kind of marketing and hope it makes a difference. Very few businesses we know make a habit of knowing what value their marketing brings them.

What CAN online marketing do for you?

Website Design Ann Arbor
Online marketing can help improve awareness, leads, and sales. You can track the first two with statistics, and the third with cold, hard money. Here’s a quick summary of each one:


We measure awareness by getting a baseline report on how your current website shows up on the internet, then we look for improvements in things like:
1. Number of visitors to their website;
2. Number of comments on their blog; and
3. Number of followers, likes and share on their social media.


1. Calls or emails from your online “Contact Us” page;
2. Incentive downloads (like coupons or spec sheets);
3. Requests for proposals; and
4. Questions, survey responses, and frequent commenters on your social media.


To point out the obvious, here are some ways to make sure you know when sales were generated online:
1. Actual online sales if you have a virtual shopping cart system;
2. Use of an online coupon or offer code when customers buy from you;
3. Customers who say “I saw you online”; and
4. Customers who buy a product or service only available on a specific online web page of yours.

Do you want to lean more? Are you still having trouble figuring out your return on investment and need some guidance, we’re the experts! To learn more about how to get the best return on your marketing investments and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!