We’ve done some in-depth research recently for one of our clients and here’s what we found out:
Focus on the basics!
One of the things our research confirmed was that our client’s main product (let’s call them Titanium Widgets for anonimity ... TWs for short) happens to match the most-searched keyword in their category. That means they’re facing a LOT of competition, but it also suggests that they should throw their weight behind that keyword rather than trying to nibble around the edges with related but less often searched keywords. We’ll recommend:
- Add a section to their website specifically focused on TWs, optimize it, and keep adding content that’s helpful to their visitors, month after month, without fail;
- Post helpful content about TWs on their blog and link it back to their website’s TW section, month after month, without fail;
- Post engaging and helpful content about TWs on their social media channels, frequently linking it back to their website’s TW section, month after month, without fail; and
- Invest in pay-per-click ads (we’re loving Facebook’s ROMI these days) about TWs. Don’t be afraid to spend ... if you’re earning $1.25 for every $1 spent, it’s time to get out the big boy checkbook!
Our client also sells a specialty bracket for TWs. It’s made by a major manufacturer that also sells them, but our client sells them at the lowest price in the industry and still manages to make a profit.
It’s a significant portion of their overall business. Our research showed that people are searching for the TW brackets almost as often as the TWs themselves. We’ll recommend:
Invest BIG in pay-per-click ads offering specialty brackets at your fantastic prices.
This all sounds simple enough, right? But the truth is, most people don’t do it, and as a result they waste money on their digital marketing and they miss out on untold opportunity. That’s where we come in. We can help you with strategy. We can help you focus. And we can help you execute. All of that, taken together, is the key to online success.
So, What’s the Next Step?
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