When online marketing is done properly, you can kick it up to a whole new level. Today we’re gonna remind you of one of the most important – and most often ignored – “musts” of reaching your potential clients with a compelling message: make it about them!
Don’t WE all over yourself!
Your content should be customer-centered – make sure what your posts are about them! Here’s a helpful way to get started down the right path – when you sit down to write content, ask yourself:
“What are the pains and problems of my potential customers that I can solve?”
After you have your list, identify a few of the top problems and imagine what a happy customer would say to someone after you solve them. Write it in their words, not yours.
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