Here is the real deal from your friendly black belt SEO experts at SEO Ann Arbor. When done properly, this stuff really works!
How will this affect engagement?
Higher Click Through Rate! In theory, more information will allow you to tailor your ads to better appeal to the right customers, giving you a higher click through rate.
Better engagement! Those visitors who read your longer ads should have a better idea of what you offer. That means more of them should stay longer, leading to great awareness, leads, and sale. Keep in mind, however, there will always be a percentage of web visitors who click without reading carefully. They’ll click away quickly ... so you aren’t ever likely to see a zero bounce rate.
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