Saturday, September 12, 2015

Five Ways Your Web Design is Driving Away Business

Are you the owner of a business?

Do you depend on your website to get you new customers, leads, and even make sales?

Are you seeing a decline in leads from the web?

You’re not alone – many business owners use their websites as not only a platform to get their name out there, but as a secondary source of profit.

web design ann arbor, website design ann arbor, seo ann arbor
Being visible on the web means more business, and hopefully more money coming to your business.

However, did you know that your web design plays a big role in how consumers use your website?

Web design can even negatively affect sales! Here are five ways you could be unintentionally driving away business with your current web design:

  1. Making information hard to find – too much text and clickable images on the page can make what consumers are actually looking for difficult to find.
  2. Distracting images and graphics – too many images and graphics on one page can overwhelm and distract a visitor to your site, causing them to leave the page.
  3. Broken links – take extra care to make sure every link on your site leads to the correct page, and a page that actually exists! It can be easy to delete a page and forget to change the link.
  4. Text is small and hard to read – make sure your font size and style is consistent throughout your site. Use a basic font and a large size to make your information easy to read.
  5. Unorganized, complex web design – this may seem like a no-brainer, but remember that a web design with a lot of pages, links and text can be confusing and hard to navigate for users. Keep your site clean and well organized to increase leads.

Looking For More?

Head over to SEO Ann Arbor’s website to see how our web design experts can help you get the most out of your business’s website! We want to help your business grow and succeed, and we offer free web evaluations! Contact us today to get started!

Thursday, September 3, 2015

Web Design Ann Arbor: Three Things to Know and One Thing to Avoid

Are you trying to improve your businesses web design?

Are you unsure if you’re making the right moves to increase leads and engagement on your website?

Here at SEO Ann Arbor, we want to help you make sure that you’re getting the most out of your website, and it all starts with web design.

Three Things You Need to Know:

  1. More graphics are not always better! Graphics, while eye-catching, can be distracting if they clutter the page. You want graphics that make sense and serve a purpose, rather than graphics that just take up space.
  2. Clean design is the way to go. A website that’s organized; well thought out and functional will attract more leads than a complex, hard to follow design.
  3. Responsive design is the way of the future. Eventually, Google will be penalizing sites that aren’t responsive, and search results will suffer. For the ease of your customers, a site that can be viewed on any size screen is not only convenient, but will get you bonus points with Google.
A responsive design that adapts to tablets and smartphones is an essential element of web design.

One Thing to Avoid:

  1. Inconsistent fonts! It can be tempting to use different font styles and sizes in order to make certain information stand out, but don’t go crazy! Many consumers agree that varying font sizes and styles is not only distracting, but can actually end up being harder to read.

Need More Tips?


Visit SEO Ann Arbor online, and see how our design and SEO experts can help you use web design to grow your business. Contact us today for a free website evaluation!