Tuesday, June 23, 2015

Top Tips for Effective Web Design

Do you have a website?

Are you looking for a way to increase the traffic to your site?

Are you worried that your site doesn’t look as professional as it could?

Do you want to make sure potential clients and customers trust your website?

Having good and effective web design seems like a no-brainer, but the truth is that many businesses lose business because their websites aren’t well designed. Don’t make the same mistake!

To make sure that you have the most effective web design possible, follow these simple tips!

1) Have a clear purpose: Make sure that each page on your site has a specific purpose. Part of web design involves fulfilling a need for your customers, and the easiest way to do that is to give them a site that’s easy to navigate.

2) Don’t go crazy with fonts: It is easy to get carried away when designing a site, but remember that your customers need to be able to quickly get the information they want. Stick with a maximum of 3 separate typefaces, and remember that the ideal font size for easy online reading is 16px.

3) Colors and images: Take time to think about the color scheme of your site. Contrasting colors for the text and the background will make reading easier for your visitors, and vibrant colors should be used sparingly. Choosing the right images for your site can go a long way when it comes to marketing and the overall image. High quality photos are best.

4) Mobile Friendly: Making sure your website is “responsive” is probably not something you worried about before, but with some new changes Google has made, this new element of web design is critical. Responsive design allows your site to be viewed on all devices (including smartphones and tablets) at a high resolution.

If you’re unsure about your web design, ask someone else to use your site and see what they think. Getting an outside opinion can help to see your site from the customer’s point of view, and can let you know what you can improve. Or, contact SEO Ann Arbor for a free website evaluation! We can help with website design, SEO, PPC advertising, blogging and more! Visit us at www.SEOAnnArbor.com or call us at 734-619-0736.

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