Monday, December 29, 2014
Social Media Ann Arbor: Going Local
Social Media in Ann Arbor. It’s an interesting idea. In the infinite universe of the internet, how does a small, local, brick-and-mortar store succeed, or even get noticed? Many people think that social media for a local business is like being a needle in a haystack, or yelling in a crowd where everyone else has a megaphone. This couldn’t be further from the truth.
So, exactly how does a local business survive in a massive community of bigger players?
Here’s the secret: It isn’t that hard!
You would be amazed at how well small businesses do online. You may not get the same recognition as Coca-Cola or Ford, but you can absolutely get a good number of followers and gain popularity.
As you may know, Google, Facebook, and all the other major search and social websites have gotten smarter over the years, and they know that people search for local businesses. So, when you search for something in Google, local results are often the first to show up, not just results that don’t apply to you. Facebook also suggests pages that might interest you, including local companies followed by your friends.
Plenty of small businesses even forgo having a website, using only Facebook for their business. Facebook offers the customer similar information and gives more interactivity for your visitors. It’s also easier to update content for people who aren’t web savvy.
A local restaurant doesn’t serve customers nationally, so it doesn’t need to speak to a national audience. A Thai restaurant in Ann Arbor doesn’t need to be found by people in Wyoming. All the major social networks and search engines know this, so someone in Ann Arbor searching for Thai restaurants will most likely find the social media profiles of local Thai restaurants in the search results.
There are a few things you need to do in order to gain these positive results, such as categorizing your profiles correctly, linking to and from your website, verifying your local listings, and keyword optimizing everything, but the important thing to remember is this: Yes, your business can be noticed!
If you have any questions or concerns about social media in Ann Arbor, web design, SEO, AdWords, or anything else involving your business’s online presence, give us a call! Our number is (734) 619-0736, or contact us Here. Or, if you’re interested in learning how to do some of this web stuff yourself, we have a lot of great, free information and guidelines at SEOAnnArbor.com to help get you started.