Let’s face it, SEO can be confusing. There are a dozen major things, and dozens of minor things that can and probably should be done to optimize your site. Worse yet, many of them are time consuming and involve disparate skills. Still, you have to start somewhere, and we get asked all of the time, “what is the one thing I can do to optimize my site?”
The answer is simple. Write! People use words to search the Internet. When I am looking for someone to install a sprinkler system at my house, I don’t upload a picture of my brown lawn to Google and hope they figure it out. No, I type in “Ann Arbor Sprinkler” or “Sprinkler System Installation.” Google and the other search engines understand text. Sure, there are other things that can help, but one of the biggest factors in convincing Google and the other search engines that your site is pertinent for a given set of keywords, is to make sure that your site contains those keywords.
If you install sprinkler systems in Ann Arbor, then make sure that your website liberally mentions that fact. Again and again. For any given set of keywords, you want them to appear at least once in the page title, once in a header tag, once inside of paragraph text, and also in the name of the page. We call it 4 in 1 optimization. You’ll call it “magic” once you see how well it works.